Grow your business with TikTok Ads

Tap into a tuned-in global audience with powerful ad tools that fuel business growth.

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Advertising on TikTok for Business

Achieve your business goals on TikTok

Grow your brand
Increase your sales
Convert new customers
Expand your reach
Increase views
Drive engagement
Expand Your Reach on TikTok for Business compressed image

Connect with your target audience

Introduce your business to more than a billion monthly global users and find more customers looking for a brand just like yours.

Expand your reach

Expand Your Reach on TikTok for Business compressed image
Connect with your target audience
Introduce your business to more than a billion monthly global users and find more customers looking for a brand just like yours.

Increase views

Increase Sales on TikTok for Business compressed image
Get more views from the users you want
Go from discovery to conversion with TikTok's full-screen, sound-on solutions designed to increase video views and achieve TikTok success. Create ad content that captures attention and effectively guides viewers through the customer journey.

Drive engagement

Drive Engagement on TikTok for Business
Connect with your audience
Tap into an active community with interactive ad solutions to increase engagement on TikTok.
Holidays on TikTok

Make it this holiday season with TikTok

Join TikTok’s festive energy to reach new customers, drive engagement, and boost holiday sales. Make it your best holiday season yet.

See how brands grow on TikTok

Retail
CPG
Auto
Travel
Beauty

Ray-Ban

Ray-Ban supercharged sales and boosted efficiency in the US market with Smart+ Catalog Ads, TikTok's AI-powered automation solution.

50%

decrease in Cost Per Acquisition

47%

increase in Conversion Rate

Arrae

By adding GMV Max to their overall TikTok Shop strategy, Arrae saw a healthy jump in their supplement sales, ROI and overall CPA efficiency.

75%

increase in purchases

25%

increase in ROI

Love & Pebble

Leveraging the power of TikTok Shop's Creator Affiliate program and Shop Ads, cruelty-free clean beauty brand Love & Pebble were able to level up their sales on TikTok.

1,194%

increase in sales

3.2X

increase in ROAS

Truly Beauty

With GMV Max and TikTok Shop, Truly Beauty was able to scale their newly launched Cherry Baby Oil into a hero product.

2.56X

ROI

$34K

incremental GMV in first month