TikTok Marketing Partners Program expands with the launch of the Channel Sales Partner Program
Channel Sales Partners help advertisers scale faster, drive measurable outcomes, and get more from their TikTok media investment.
What's new
More and more small and medium-sized businesses (SMBs) are turning to TikTok to drive real business results, from discovery through to leads, bookings, and sales. To support that demand, TikTok has launched the Channel Sales Partner Program as part of the TikTok Marketing Partners Program.
Sitting under the Marketing Technology badge, the Channel Sales Partner Program recognizes partners that meet TikTok's technical, operational, and go-to-market standards while driving SMB adoption and investment through their platforms at scale.
TikTok is welcoming its inaugural Channel Sales Partners: C-4 Analytics, Diginius, LocaliQ, Logical Position, Opteo, and Scorpion. These partners represent some of the most established SMB marketing platforms across North America and Europe, supporting tens of thousands of advertisers across industries including home services, automotive, retail, real estate, and local services. The Channel Sales Partner badge recognizes scaled platforms that enable SMBs to activate and grow on TikTok through automated workflows, direct API integrations, and high-volume managed services.
Why Channel Sales partnerships
Channel Sales Partners integrate TikTok advertising directly into the platforms SMBs already use to manage search, social, and broader digital marketing, making it easy to activate TikTok alongside other channels. Unlike affiliate models built on one-off referrals or traditional agencies reliant on bespoke, manual execution, Channel Sales Partners deliver automated, API-driven, and templated solutions that support ongoing campaign management at scale. This approach allows TikTok to extend its reach through trusted systems, reduce friction for SMBs, and efficiently grow long-term advertiser adoption and performance.
These badged partners operate at significant scale, supporting a minimum of 1,000 active advertisers and often over 10,000. They sit at the center of the SMB marketing ecosystem, combining integrated technology with high-volume service teams that manage everything from websites and SEO to CRM and paid media across channels.
As an extension of TikTok's indirect sales ecosystem, Channel Sales Partners embed TikTok into multi-channel strategies, making it easier for SMBs to launch, manage, and scale campaigns efficiently. Through direct TikTok Marketing API integrations, partners enable:
Automated campaign creation and optimization
Unified, cross-channel reporting in a single dashboard
Performance-focused creative tools and workflows
Ongoing, end-to-end support from teams that already understand the business
Channel Sales Partners extend TikTok’s reach by embedding our solutions into the tools SMBs use every day, removing friction while accelerating performance through automation and technology at scale. Through integrated platforms and streamlined workflows, Channel Sales Partners enhance results, support growth, and help brands and merchants succeed on TikTok.
Similar channel sales partner programs have historically driven billions in incremental revenue for digital platforms by simplifying campaign activation and embedding advertising into the tools businesses already trust. TikTok is bringing that same scaled, integrated approach to short-form video and full-funnel performance by meeting SMBs where they operate, reducing friction to entry, and enabling sustainable growth through automation, technology, and trusted partner ecosystems.
Get started with a TikTok Channel Sales Partner today.