The UGC you need already exists. Content Suite helps you find it

There's no shortage of creator and user-generated content (UGC) on TikTok featuring brands, products, and real customer experiences. The challenge for marketers is not whether that content exists. It's finding the right videos quickly, understanding which ones best fit a campaign, and moving from discovery to activation without slowing everything down. That's where Content Suite comes in. Available in both TikTok One and TikTok Ads Manager, Content Suite helps brands discover, activate, and scale UGC into high-performing ads.

Today, we're introducing a new Al Search capability, powered by Symphony Agent, designed to help advertisers quickly find, review, and shortlist existing creator and UGC videos already being made about their brand. Built to reduce manual review and speed up activation, the Al-powered agent helps turn a large pool of brand-relevant TikTok content into a focused shortlist that is easier to act on.

But discovery is just the start. To help you organize and scale your content more effectively, we've also added two new features: Projects and Creators. Together, these updates make Content Suite an even more powerful platform for effortlessly discovering and expanding brand-mentioned content.

Meet Content Suite Al Search

If you've ever tried to source creator content for a campaign, you know the process can get overwhelming fast. Thousands of videos may already exist about your brand. Some may be strong creative fits. Some may speak to the right audience. Some may align with the tone of your campaign. But finding those videos manually means spending time searching, sorting, reviewing, and deciding which ones actually have potential.

Content Suite's new Al Search agent changes that. Instead of manually digging through a large volume of creator and UGC content, advertisers can provide the Al agent with what they're looking for, whether that's a campaign brief, brand guidelines, or more specific inputs around goal, audience, or tone. The Al agent then searches, filters, ranks, and recommends the most relevant videos for the campaign.

Built on Content Suite's access to brand-relevant TikTok content, Al Search is designed to help you:

• Discover the right content for your brand faster: Quickly search through existing creator and UGC videos already made about your brand.

• Get matches built around your campaign: Drop in your creative specifications or brand guidelines and let the Al agent surface best-fit videos based on the details that matter most.

• Review a more focused shortlist: Turn a broad pool of content into a manageable set of options that's easier to evaluate and activate.

• Prioritize videos with stronger potential: Use TikTok performance insights to rank videos based on their likelihood to drive your campaign goals.

• Move to activation faster: Reduce manual review and leverage existing creator content to accelerate campaign execution. In short, Content Suite's Al Search helps you spend less time searching for content and more time launching great creative.

More to explore in Content Suite

As part of this evolution, we're also introducing two new features to help marketers manage creator workflows beyond discovery.

Projects

Projects is a new functionality that helps advertisers brief creators for upcoming campaigns by tapping into a pool of creators who are already posting about their brand and products, and reach them in just a few clicks with built-in automated brief generation. This matters because working with creators who know your brand leads to more authentic content and stronger engagement than cold outreach. Projects also provides teams with a structured way to maintain and manage their creative supply and streamline the path from planning to content activation.

Creators

Creators is an all-in-one management tool that helps advertisers keep track of the creators who matter most to their brand. Within the Creator section, brands can see who is already talking about them, find creators they've worked with before through their Spark Ads history, and build and maintain custom creator lists, including ambassadors and affiliates. It's a simpler way to keep valuable creator relationships organized, visible, and easier to activate over time.

A more connected workflow from discovery to activation

With Al Search, Projects, and Creators, Content Suite is now the centralized solution for marketers to move from discovery to action. The goal is still the same: help brands make better use of the creator and UGC content already being made about them on TikTok.

Together, these updates make it easier to find relevant content, organize the next steps, and build on what's already working for your brand. Instead of managing each part of the process separately, marketers can move through it more seamlessly, from identifying the right content to activating it with greater speed and confidence, while driving real results and impact.

Ready to give Content Suite a try? Visit TikTok One or TikTok Ads Manager, or reach out to your TikTok representative to learn more about access and availability.