For many brands, the most valuable creator content about them is already on TikTok. Creators post about products they use, often with an affiliate link that pays them when someone buys. The hard part has been finding those videos, knowing which have the strongest potential, and getting them into a paid campaign.
TikTok's Content Suite, available through TikTok One and TikTok Ads Manager, was built to help brands discover and manage creator content, prioritize it based on predicted ad performance, and obtain ad authorization at scale to easily move it into paid activation.
Bringing creator content into existing brand workflows
Now, the TikTok One Content Suite API brings those capabilities to third-party platforms. ShopMy is the first affiliate platform to integrate the API, making content discovery and Spark Ads authorization available to approved partners. That means partners can offer those capabilities inside the tools their customers already use, instead of asking them to manage a separate workflow.
ShopMy is a creator-commerce platform that enables premium beauty, fashion, and lifestyle brands to collaborate with creators through affiliate links, gifting, and campaigns. Because every affiliate sale is tracked, ShopMy knows which creator posts drive purchases.
ShopMy is helping their brand partners bring creator-first ads to TikTok. Using the Content Suite API, ShopMy's Spotlights product applies content discovery and performance prediction to ShopMy affiliate content on TikTok, surfacing the posts most likely to perform as Spark Ads.
"'TikTok made me buy it' became a trend because so many people discover, decide, and buy through TikTok," said Jeffrey Huai, Global Product Lead for Creator Ads at TikTok. "Our partnership with ShopMy connects that moment to the scale and measurement rigor of paid media. With the Content Suite API, ShopMy can connect its affiliate content on TikTok directly to Spark Ads, so brands can amplify authenticity with proven results to reach even more people."
Build on what's already working
Rather than starting every paid campaign with net-new creative, brands can put spend behind content that is already resonating organically, and in ShopMy's case, already driving affiliate sales.
Spark Ads let advertisers amplify organic content while keeping the native look and functionality of the original post, and the results hold across the funnel. TikTok data shows that Spark Ads deliver a 134% higher completion rate and 157% higher 6-second view-through rate than standard In-Feed Ads.¹
The opportunity isn't to create more content. The performance signal is already there. It's to scale proven creator content into paid media by identifying it, obtaining ad authorization, and activating it as Spark Ads. For brands using ShopMy, Spotlights is one way to do that with ShopMy's affiliate content on TikTok.
"The secret to paid performance on social channels right now is creative diversification, running more content from more creators, and learning fast from what converts," said Harry Rein, co-founder and CEO of ShopMy. "Spotlights is how we make that possible for brands at scale, using the organic content they already know drives purchases and putting it to work as a paid ad from the creator's own handle. TikTok is where so much of that attention lives, and we're excited that working with TikTok lets us bring that system to Spark Ads."
Get started
Spotlights is now available to all ShopMy brand partners.
To learn more about Content Suite or to explore building on the Content Suite API, see the latest Content Suite updates here and contact your TikTok sales representative for access.
Source: TikTok internal data
This document is the property of TikTok and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance. Results may vary.