The TikTok Ad Awards 2025 | Israel Shortlist

TikTok is where creativity rules, bold ideas win hearts and innovative campaigns set the standard for engagement and performance. The TikTok Ad Awards are back for a fourth year to shine a spotlight on the brands daring enough to push boundaries - campaigns that entertained the community, captured imaginations, and delivered real-world results.

After a rigorous judging process with senior industry leaders and experts, we're thrilled to reveal Israel's shortlist. Keep reading to see which brands are in the running for the ultimate TikTok honors!

Greatest Branding

This award celebrates standout branding campaigns that combined bold, TikTok-first creative with innovative strategies to drive impact and awareness.

And the Greatest Branding shortlist is:

• Milky | Don't Touch My Milky | Adler Chomski & Warshavsky

• Alpro | Nichnasim La'Ketzef | Adler Chomski & Warshavsky

• Doritos | Adler Chomski & Warshavsky

• Milky | Ma'adan HaGolan | Adler Chomski & Warshavsky

• Tirat Zvi | Niki The Sausage | Havas Blink

• Nestle Ice cream | The Tasters | Teenk

• Artlist | Generate AI

• Milky | Whipped Cream on Cream | Adler Chomski & Warshavsky

• Milky | "Flex" | Adler Chomski & Warshavsky

• Wissotzky | Cold Breeze - for the LUZERS | Havas Blink

• Yotvata | FUNJOYA | BBR SAATCHI & SAATCHI

Greatest Performance

Spotlighting the campaigns that delivered exceptional lower-funnel results, this category rewards creativity and strategy that turned inspiration into measurable action.

And the Greatest Performance shortlist is:

• Lightricks | Facetune

• Playtika | Bingo Blitz

• Artlist | Voiceover

• Paint Your Life

• Simply Sing

• easyplant

• Artlist | Generate AI

• The Perfect Jean

• Plarium | Raid: Shadow Legends

• Phoenix Smart | Digital First

Greatest Creative

This award recognizes a brand’s overall creative excellence on TikTok, from clever paid and organic execution to campaigns that resonated across the platform.

And the Greatest Creative shortlist is:

• Milky | Don't Touch My Milky | Adler Chomski & Warshavsky

• Doritos | Adler Chomski & Warshavsky

• Hashahar Haole | The Matza Knife | Havas, Inbar Merhav G

• Milky | Whipped Cream on Cream | Adler Chomski & Warshavsky

• Domino's | McCann

• Tirat Zvi | Niki The Sausage | Havas Blink

• easyplant

• Alpro | Nichnasim La'Ketzef | Adler Chomski & Warshavsky

• Milky | Ma'adan HaGolan | Adler Chomski & Warshavsky

• Milky | "Flex" | Adler Chomski & Warshavsky

Greatest Impact

Celebrating campaigns that harnessed the power of TikTok for good, this award shines a light on creativity with purpose, maximising engagement and social impact.

And the Greatest Impact shortlist is:

• Kotex | McCann

• Tnuva GO & Etgarim NGO | Havas Blink

• Ministry of Health & The Haruv Institute | Teenk

• Clalit Health Services | Social Lions

• World Zionist Organization | Funia

• Headspace | Teenk

• Maslan – Negev Sexual Assault & Domestic Violence Support Center | Funia

• The Israel Cancer Association | Teenk

• The 105 Hotline | Teenk

Greatest TikTok

Submissions across Greatest Creative, Greatest Branding and Greatest Performance will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that harnessed the creativity of the platform with innovative, TikTok-first ideas, driving further impact through the clever use of ad products to deliver standout results.

We can't wait for the awards ceremony on December 3rd in Tel Aviv, where our top-class IL jury will crown the winners of the TikTok Ad Awards 2025.

Congratulations and good luck to the shortlisted entries! See you in December!