Create and scale micro-series with TikTok Growth Max
Transform episodic storytelling into incremental growth on TikTok through a unified content and ads approach.
Micro-series bring short-form, episodic storytelling to TikTok, giving advertisers a new way to engage audiences. Businesses can now amplify their micro-series through TikTok's new ad solution, TikTok Growth Max, to grow their on-platform business and maximize performance across discovery, engagement, and conversion.
Say hello to micro-series on TikTok
Each series features snackable episodes that audiences can follow along, stay engaged, and watch anytime. Micro-series can be discovered organically across TikTok through multiple touchpoints such as Search and the For You feed.
You can publish content in two ways:
1. Publish micro-series as a dedicated in-app viewing experience in the TikTok Minis Center. Brands can generate revenue when audiences pay to unlock more episodes or with embedded ads within their micro-series, with viewers watching ads to unlock additional episodes.
Currently available in the United States, Canada, Australia, New Zealand, Indonesia, Thailand, South Korea, Japan, Brazil, and Mexico.
2. Publish micro-series through the TikTok Drama Center to host it natively in your TikTok Account. Brands can generate revenue through built-in monetization opportunities across their micro-series content.
Currently available globally.
After publishing, TikTok Growth Max supercharges your micro-series by leveraging advertising automation and onsite signals to reach high-intent audiences and drive more revenue and better ad performance.
With minimal audience overlap, TikTok Growth Max campaigns drive a 52% increase in incremental audience reach beyond off-platform acquisition campaigns.¹ Additionally, promoting on-platform Mini Dramas and off-platform apps drives a 10x increase in advertiser scale, fueled by proven monetization outcomes and performance uplift.²
Unlock new growth opportunities
TikTok Growth Max for Micro-series is designed to help developers and advertisers grow in three ways:
Activate always-on storytelling: Fuel your content supply with episodic content built for TikTok—expanding reach, driving sustained engagement and maximizing returns over time.
Unlock incremental revenue: Turn episodic viewing into incremental in-app engagement and purchases by targeting high-intent audiences.
Drive ad performance beyond ROAS: Activate TikTok Growth Max to convert intent into value by leveraging onsite signals and TikTok-wide traffic to drive immediate, scalable results with greater precision.
Where storytelling drives growth
As TikTok continues to bring discovery, entertainment, and action closer together, TikTok Growth Max for Micro-series opens a new chapter for advertisers looking to transform storytelling into measurable business impact.
Advertisers can turn micro-series into an incremental growth opportunity on TikTok by monetizing their content and amplifying it with TikTok Growth Max. The result is a more connected journey on TikTok—one where audiences can discover, watch, and take action in the moments that matter most.
Step into the next era of growth, starting with TikTok Growth Max for Micro-series. Contact your TikTok representative to get started or learn more here.
Source:
TikTok Internal Campaign Data [Global] [Apr 2026]
TikTok Internal Campaign Data [Global] [Apr 2026]