Bite

The Objective

Driving Growth with Smarter Customer Acquisition and Digital Optimization

Bite is one of the leading mobile operators in Latvia, providing mobile services, internet solutions, and a wide array of gadgets and accessories through its website. To strengthen its market position and grow its customer base, Bite launched a performance-driven campaign on TikTok.

The campaign focused on three core objectives:

- Attract new customers across Latvia

- Increase website traffic and drive conversions

- Lower cost-per-acquisition (CPA)

The Solution

Leveraging TikTok with Aleph: A Data-Driven, Creative-First Advertising Approach

Bite partnered with Aleph to launch a full-funnel TikTok advertising strategy built on creative testing and smart campaign management. Key tactics included:

1. Diverse Creative Formats

Bite tested a range of formats to see what resonated best: - Videos: Dynamic content spotlighting key offers - Carousels: Interactive ads showcasing multiple services - Images: Bold visuals for fast attention grabs

2. Targeted Campaign Objectives

Conversion and traffic campaigns were used to drive website visits and user actions.

3. Broad Audience Targeting

Starting with a broad targeting approach helped maximize reach and collect valuable data for optimization.

4. Strategic Scheduling

Bite used TikTok’s ad scheduling tools to concentrate spend during high-engagement periods, improving efficiency.

The Results

Big reach, smart spend, real results

TikTok became a powerful growth channel for Bite, delivering exceptional results across both efficiency and scale. The campaign’s combination of creative variety, performance testing, and smart strategy helped Bite stand out as a top mobile services brand in Latvia.

Bite's TikTok advertising campaign delivered outstanding results:

• CPA: Reduced by 60% compared to other digital channels.

• ROAS: Increased by 4.4x.

• CPM: Achieved an average CPM of just €0.73.

• CPC: Lowered to €0.16.

• Reach: Engaged 506,617 unique users.

• Impressions: Delivered a total of 7,527,197 impressions.