Cymbiotika

The objective

Revitalizing audience base via TikTok partnership

Personal care brand Cymbiotika was created with the belief that people deserve wellness supplements they can actually trust. They’ve built their brand on marketing that keeps customers in mind by addressing the real issues tackled by their science-backed products. Ready to bring their high-quality supplements to more people, Cymbiotika partnered with DOE Media to grow their TikTok presence and drive sales to TikTok Shop.

The solution

GMV Max successfully finds and energizes customers

Cymbiotika kicked off a string of campaigns during the busy holiday season, with TikTok Shop Partner DOE Media managing their Shop and executing the entire marketing program. Focused on finding new audiences and increasing product sales on the platform, the campaigns utilized an always-on strategy and captured additional attention by leveraging Deal Days and seasonal promotions offered to TikTok Shop Sellers. These offers give brands the opportunity to lean into special sales events with spotlights, exclusive discounts and other promotional programs.

DOE and Cymbiotika optimized the campaigns with GMV Max, TikTok’s AI-powered advertising tool. GMV Max automated budget allotment, creative, audience settings and placement using the brand’s specified budget, target Return on Investment (ROI) and products to promote. Shopping Ads engaged customers with content pulled straight from Cymbiotika’s catalog, automatically delivering brand-approved content to the right audiences. Bidding and delivery were also handled by GMV Max using Cymbiotika’s parameters to maximize spend.

What really set Cymbiotika’s campaigns apart was their creative, which turned complex science into entertainment while grounding supplement claims in real-world needs. This was complemented by engaging creator content that backed up Cymbiotika’s results with authentic, personal proof, ensuring prospective customers had all the evidence they needed to confidently make a purchase.

The results

Orders explode from 2 a day to 350+

With the help of DOE, Cymbiotika saw huge success on TikTok Shop, growing from fewer than two orders a day to more than 350. Across their five-month marketing push, the brand added more than 26K new customers and received more than 28K orders, achieving ambitious growth and conversion goals for Cymbiotika.

Cymbiotika envisions a bright future on TikTok thanks to their exceptional results. While the brand had seen slower growth in previous campaigns, partnering with DOE brought a massive influx of new customers and conversions while setting the groundwork for continued expansion.

Tips & Takeaways

• Give GMV Max the reins: TikTok’s automated solution optimizes for total ROI, ensuring every aspect of your campaign makes maximum impact.

• Pick the right TikTok Agency Partner: These official third-party partners know how to successfully scale your business on TikTok Shop.

• Leverage special programs: Take part in seasonal promotions that can save you money and put a spotlight on your brand.