Falcon Game Studios
Leveraging TikTok Growth Max for Mini Games to drive in-app advertising revenue and maximize Day 0 ROAS
Falcon Game Studio Results
Falcon Game Studio used TikTok Growth Max for Mini Games to support immediate in-app advertising revenue and maximize return on ad spend on Day 0, reaching 100% of its target Day 0 ROAS bid with a 10% click-through rate and $0.1 active CPA.
- The campaign used Value-Based Optimization - Ad Revenue and Day 0 Highest Value & Target ROAS Bidding.
- Rewarded ads offered hints, extra lives, and bonus levels, while interstitial ads appeared after level completion.
- This is a TikTok case study for informational purposes; past performance does not guarantee future performance.
The objective
Maximizing Day 0 ROAS and driving immediate in-app advertising revenue
Falcon Game Studio is a fast-growing mobile game developer with 3B+ downloads across 500+ launched titles. Its atmospheric puzzle game, Nightmare Puzzles: The Unknown, was a natural fit for TikTok Mini Games, combining mystery-solving gameplay with immersive, dark storytelling.
The overall goal of the campaign was to drive immediate in-app advertising (IAA) revenue and maximize Day 0 ROAS using onsite behavioral signals.
The solution
Leveraging TikTok Growth Max for Mini Games
In partnership with Ecomdy Media, Falcon Game Studio used TikTok Growth Max for Mini Games to leverage onsite behavioral signals, drive immediate IAA revenue, and maximize Day 0 ROAS. The campaign utilized Value-Based Optimization - Ad Revenue and Day 0 Highest Value & Target ROAS Bidding to achieve these goals.
Rewarded ads and Interstitial ads serve as Nightmare's core IAA monetization method. Rewarded Ads offered valuable benefits such as hints, extra lives, and bonus levels, enhancing the player experience while supporting monetization. Interstitial ads appeared only after level completion, minimizing disruption and preserving smooth, immersive gameplay.
The results
Achieving 100% target Day 0 ROAS bid
By deploying TikTok Growth Max for Mini Games and its Value-Based Optimisation - Ad Revenue bidding, the campaign achieved exceptional performance. According to internal performance data, the campaign attained a 10% click-through rate (CTR) and an efficient active cost per acquisition (CPA) of $0.1.
Most notably, the campaign successfully reached 100% of its Smart+ Target Day 0 ROAS bid, demonstrating the effectiveness of combining engaging mystery-solving gameplay with highly optimized in-game advertising placements.
Through TikTok Growth Max for Mini Games, we were able to reach a new group of users that we had not previously accessed through our existing channels. Beyond expanding our reach, it gave us valuable insights into how these users engage with our games and helped us identify new audience segments with potential for future growth.
Your questions, answered
Business Help CenterWhat was Falcon Game Studio trying to achieve?
The campaign focused on immediate in-app advertising revenue and stronger Day 0 return on ad spend for Nightmare Puzzles: The Unknown.
How was Growth Max for Mini Games used?
Falcon Game Studio, working with Ecomdy Media, used TikTok Growth Max for Mini Games with Value-Based Optimization - Ad Revenue and Day 0 Highest Value & Target ROAS Bidding.
What results did the campaign report?
Reported results included a 10% click-through rate, a $0.1 active cost per acquisition, and 100% of the Smart+ Target Day 0 ROAS bid achieved. Past performance does not guarantee future performance.