Ikea
How IKEA boosted summer sales and engagement with Smart+ Catalog Ads on TikTok in Latvia
The Objective
Driving sales and reach during IKEA’s summer campaign
IKEA set out to make its seasonal sale a success in Latvia by increasing qualified traffic to its catalog, engaging audiences with inspiring summer home ideas, and doing so in the most cost-efficient way possible. The challenge was clear: maximize reach and performance across platforms without sacrificing efficiency.
The Solution
Scaling smarter with TikTok Smart+ Catalog
For the summer sales campaign, IKEA turned to TikTok’s Catalog Traffic Smart+ Ads to expand reach and engage new customers. Instead of manually testing formats or audience segments, Smart+ used machine learning to continuously refine targeting, bidding, and creative rotation.
TikTok’s immersive catalog formats encouraged discovery, making it easy for users to swipe through IKEA’s summer offers and explore products in context. This approach didn’t just generate traffic - it built curiosity and interaction around the brand.
Compared to similar catalog campaigns on other platforms, TikTok’s Smart+ solution delivered broader reach at a fraction of the price, while also sparking far stronger audience interaction.
The Results
TikTok delivers efficiency and impact at scale
TikTok’s Smart+ Catalog Ads outperformed previous catalog-based campaigns run on other platforms in terms of cost-efficiency, scale, and engagement:
3.5x lower CPM
2.3x greater reach
10x higher engagement
The takeaway: TikTok didn’t just reach more people for less - it created a richer shopping experience that turned summer sale browsers into engaged, purchase-ready customers.