JARINYA
Boosting results to the highest level by pairing Mega LIVE with a full-funnel strategy
The objective
JARINYA is a Thai fashion brand that sought to scale the launch of their latest collection by maximising the impact of TikTok LIVE. The brand focused on broadening audience reach, amplifying LIVE room visibility and executing a full-funnel strategy designed to transform brand awareness into measurable revenue spikes.
The solution and results*
1. Mega LIVE (under LIVE GMV Max)
Leveraged the system’s recommended setup to optimise delivery against a set target ROI and scale budget automatically by 80% per adjustment (up to 10 times), with the Mega LIVE scheduled during peak hours to capture the highest traffic.
2. Brand Consideration Ads
Nurtured high-intent prospective users and directed them into GMV Max for conversion, driving a +55.7% uplift in new consideration size and a +95.5% uplift in new consideration rate.
3. Community Interaction to LIVE
Generated interest and directed traffic into LIVE sessions by focusing on users who were most likely to engage, converting 38.9% of viewers into high-quality LIVE audiences.