KFC Costa Rica

The Context

KFC Costa Rica: A Pioneer in AI-Powered TikTok Content

In a landscape where native content and organic conversation are key on TikTok, KFC Costa Rica became a trailblazer: the first brand in the country to use Symphony, TikTok’s new creative AI tool. Posts created with this AI generated 28% more interactions and 23% more comments compared to the monthly average, which boosted overall engagement by 26%.

The Objective

Driving Authentic Conversations and Native Engagement

The challenge was clear: increase interaction on TikTok with 100% native content that felt relevant to the local audience.

But it wasn’t just about likes or views. KFC aimed to spark authentic conversations, connect through humor, and leverage TikTok’s most innovative tools.

The Solution

Cristy Krispy: The Virtual Influencer Co-Created with AI and the Community

The solution was as simple as it was brilliant: create an AI-powered character who would become KFC’s new “influencer.”

Using Symphony AI, a virtual Brand Ambassador was born—one that not only caught the audience’s attention but also fueled conversations through humor and a community-driven strategy.

In the first video, the AI character introduced itself as an influencer and asked followers to name it, in the second video, the community crowned it Cristy Krispy. From then on, the character engaged directly with users, replied to comments, and became part of the brand’s playful and fresh tone.

The Results

A Zero-Cost Ambassador with +26% in Conversation

Cristy Krispy became not only an AI-created, community-named Brand Ambassador, but also sparked a 26% increase in conversations on TikTok.

Engagement surpassed the monthly average, sentiment was positive, and the community embraced the character as their own.

The result: a cost-free ambassador with the potential for long-term continuity.