RADDAD

The objective

Increasing demand for an innovative window and vehicle protection company

Founded in Saudi Arabia by Abdullah Alesmail and Naser Abanmi, RADDAD provides automotive window film and vehicle care solutions designed specifically for the Kingdom's extreme climate conditions. Built around a commitment to innovation, transparency and proven performance, the brand helps vehicle owners protect their cars with premium heat rejection, UV protection and long-lasting products that combine professional-grade quality with everyday accessibility.

On TikTok, RADDAD has built a strong organic presence through educational, entertaining and demonstration-led content. Its channel showcases real-world product testing, heat rejection demonstrations, customer experiences, vehicle transformations and automotive care tips. This practical approach has helped the brand build trust while making technical product features easy for audiences to understand.

Building on their previous with TikTok, RADDAD launched this campaign as part of the ongoing growth strategy. Managed entirely in-house, the campaign introduced a new creative concept designed to demonstrate the real-world performance of the brand's window film technology through a simple visual experiment. The primary objective was to increase brand awareness and reach while driving website traffic, customer acquisition and sales. Alongside these goals, the campaign aimed to educate consumers, strengthen community engagement and build greater confidence in the product's performance through authentic, easy-to-understand content.

The solution

A highly strategic campaign reaching their target audience whilst demand was high

The campaign targeted vehicle owners aged 18–54 across Saudi Arabia. Launching in May 2026 the campaign has continued running through the entire summer season, allowing RADDAD to capitalise on higher demand for heat protection during the season.

The campaign combined Conversion Campaigns, In-Feed Ads and Website Conversion Optimisation. In-Feed Ads reached users in their native For You feeds, while Website Conversion Optimisation helped deliver ads to people most likely to visit the website and complete a purchase. The campaign was optimised towards a combination of video views, website traffic, conversions, brand awareness, reach and sales growth.

The content strategy centred on product demonstrations, educational content and problem-solution storytelling. The strongest-performing creative featured a solar fan demonstration, providing clear visual proof of the product's heat rejection capabilities in a format that felt engaging and easy to follow on TikTok.

RADDAD tested multiple creatives throughout the campaign to identify the most effective approach. Once the solar fan demonstration emerged as the highest-performing asset, the team continued to optimise delivery around this concept.

The results

67 million video views in just 10 days through continual campaign optimisation

The campaign delivered exceptional results for RADDAD, generating more than 67 million video views in approximately 10 days while achieving a ROAS of 12 and maintaining a clickthrough rate of 2.9%. The campaign also drove a significant increase in sales and brand awareness across Saudi Arabia, making it one of the highest-performing creative campaigns in the brand's history.

TikTok's Conversion Campaigns played a central role in helping RADDAD rapidly scale its reach while connecting with highly relevant audiences. By combining a simple product demonstration with Website Conversion Optimisation, the campaign successfully turned awareness into measurable business results, driving both strong engagement and sales growth.

A key factor behind the campaign's success was its straightforward creative approach which prioritised visual demonstrations of the product's benefits, along with the brand's continual testing approach which fed into the optimisation of the campaign.

Beyond the campaign metrics, the activity significantly strengthened RADDAD's position within the Saudi automotive market. It increased brand recognition, built greater customer trust and accelerated business growth, helping establish RADDAD as one of the country's most recognised automotive window film brands.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.