Robbialac

The Objective

Driving festive engagement through an immersive digital experience

For the 2026 Vesak season, Robbialac set out to celebrate one of Sri Lanka’s most cherished cultural festivals in a way that resonated with modern audiences. The brand wanted to move beyond traditional festive communication and create an experience that encouraged active participation while strengthening emotional connections with consumers.

To achieve this, Robbialac introduced an AI-led microsite experience where users could design personalized Vesak lanterns and send customized wishes to friends and family across the island. The campaign aimed to combine creativity, culture and technology to make Vesak celebrations more interactive and meaningful.

TikTok became the ideal platform to amplify this experience due to its strong entertainment-first environment and highly engaged community. The campaign was designed to first build awareness and curiosity through video-driven storytelling before driving audiences into deeper interaction through the microsite experience.

The Solution

Turning festive storytelling into an interactive TikTok-first experience

TikTok enabled Robbialac to transform a traditional Vesak celebration into an immersive and participatory digital experience by combining storytelling and performance-driven solutions on one platform.

To bring the campaign to life, Robbialac leveraged TikTok’s video-first environment to capture audience attention during the festive season while guiding users into deeper engagement through an AI-powered microsite experience. The campaign strategy was executed in two phases; beginning with a focused Video Views campaign to maximize awareness and build curiosity around the personalized lantern concept, followed by a traffic campaign optimized for landing page campaign focused on driving users to interact with the experience directly.

Through engaging TikTok-first creatives, the campaign introduced users to the ability to design personalized Vesak lanterns and send customized wishes digitally to friends and family. The platform’s immersive full-screen experience helped the brand communicate the emotional and cultural relevance of Vesak in a modern, relatable format that resonated strongly with audiences.

The Results

Delivering strong festive engagement through TikTok

Robbialac’s Vesak campaign successfully generated strong awareness and engagement throughout the festive season, delivering impactful results across both phases of the campaign on TikTok.

The initial Video Views phase generated over 641K video views while reaching more than 354K users within just 7 days. The campaign also drove over 95K clicks alongside 30K+ 15-second focused views, showcasing strong audience interest, attention, and content retention on the platform.

Building on this momentum, the Landing Page phase delivered over 497K video views and generated more than 147K clicks, successfully driving users to the interactive AI-powered microsite experience. The campaign further achieved over 96K conversions, reflecting high levels of audience participation and interaction with the personalized Vesak lantern experience.

Overall, the campaign demonstrated how Robbialac effectively leveraged TikTok to modernize a cultural celebration through immersive storytelling, meaningful engagement, and interactive digital experiences that connected with audiences across Sri Lanka.