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Samsung

Samsung proved the power of creator-led storytelling with its Privacy Display campaign, then extended that momentum through Galaxy Circle, its MENA-wide creator program.

samsung circle samsung circle
23.5 M
impressions in 48 hours
100+
Creators activated
The Objective

Turning product storytelling into long-term creator momentum

At the heart of Samsung MENA’s approach is a simple conviction: the strongest creator marketing is built on community, not one-off collaborations. A loyal squad of creators who grow alongside the brand becomes a foundation that compounds long after any single post fades.


That belief sits within a wider industry shift. Across sectors, creator and influencer marketing has become one of the highest-returning levers a brand can pull, and its impact is now impossible for social platforms to ignore, with audiences trusting creators and brands that optimize around creator-led content seeing it pay back. Samsung recognized this early, and Samsung MENA set a clear objective: to turn that conviction into a loyal community of creators and a sustainable content pipeline of authentic, platform-native storytelling.



The Solution

From a high-impact campaign to an always-on creator ecosystem

In the region, Samsung Gulf’s most recent creator activation focused on a single product truth and let organic creators do the teaching. To introduce the new Privacy Display feature on the Galaxy S26 Ultra, Samsung orchestrated a TikTok takeover: creators posted on the same day, at the same time, to spark mass buzz around the feature. Instead of explaining the technology itself, Samsung Gulf tapped into each creator’s own audience pool, letting trusted voices demonstrate the feature and reach their communities with instant credibility. The activation was built to strengthen local, community-driven social engagement, deepen creators’ fan communities, and solidify Privacy Display as a competitive edge.


The content was designed to feel native and organic while still meeting clear business objectives. Each piece demonstrated the Privacy Display feature in action and showed how genuinely useful it is across everyday moments, from notifications and specific apps to PINs and passwords. Creators were encouraged to lean on the platform’s own language, using trending audio, GEO and SEO-focused on-screen text, and voiceovers that emphasized strong hook messages to stop the scroll.


That single activation points to a bigger regional solution: Galaxy Circle, which is less a program and more a community. Where a takeover delivers a concentrated burst of impact, Galaxy Circle invests in lasting relationships, mentoring creators, celebrating their work, and giving them space to grow together as a loyal squad rather than being recruited for a single brief. Building on a strong track record across Seasons 1 and 2, it is now welcoming creators into Season 3.0, an invitation to belong to a community that grows alongside one another and the brand over time.



The Results

Delivering immediate impact while building long-term creator equity

The activation delivered immediate, large-scale impact. By concentrating creator content into a single coordinated moment, Samsung Gulf generated 22.3 million views in just 48 hours. It put the Galaxy S26 Ultra’s Privacy Display into the hands of 100 creators, who experienced the feature firsthand and built content around it, each piece anchored by a deliberate hook message, suggested trending audio, and a specific Privacy Display use case, from notifications and individual apps to PINs and passwords. Samsung Gulf amplified the strongest organic executions through 26 Spark Ads identified from the highest-performing content, which delivered 914K 15-second focused views and an average 6-second VTR of 8.0%.


Beyond that single burst, Galaxy Circle shows what sustained creator investment can compound into. Across Seasons 1 and 2, the program has worked with more than 120 creators to produce over 1,000 content pieces, generating more than 150 million views and over 2 million engagements across MENA. That track record is the long-term creator equity Samsung is building: a standing community and content engine that lets each new activation start from strength rather than from zero.





To learn more about Galaxy Circle Season 3 and register in your country, you can use the links below:

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.
Quote

Now in its third year, our Galaxy Circle program offers the region’s top young content creators the chance to truly create amazing, authentic content, and experience the Galaxy S26 Ultra and the broader Samsung ecosystem. This cross-market collaboration means creators can learn from one another, network with other creators and bring ambitious creative ideas to life for broader audiences with the Galaxy S26 Ultra.

Omar Saheb, Regional VP of Marketing and Online Business
Samsung Electronics MENA