Sharbatly Club
Sold out products, achieved with Spark Ads and Smart+
The objective
Driving online purchases during key seasonal moments for a fresh produce company
Founded in 2019, Sharbatly Club was created as a direct-to-consumer extension of Sharbatly Fruit, a family business established in Jeddah in the 1930s. Building on decades of experience supplying premium fresh produce, Sharbatly Club was launched to connect more directly with customers and make high-quality fruit, vegetables and gifting products accessible through an online shopping experience.
On TikTok, @sharbatly.club has built a strong organic presence with over 70k followers, with interactive content focused on fruit and vegetable discovery, product education and fresh recipe inspiration. This content helps customers engage with the brand in a practical and entertaining way while encouraging ongoing product exploration.
Having previously advertised on TikTok, Sharbatly Club launched this follow-on campaign as part of its continued growth strategy. Managed entirely in-house, the key objective of this campaign was to increase website conversions during a peak shopping season spanning Valentine's Day and Ramadan.
The solution
Reaching high intent customers with authentic content and Smart+ campaign delivery
The campaign launched in February 2026, spanning both Valentine's Day and Ramadan. These seasonal moments created increased demand for gifting and grocery purchases, with premium fruit bundles and fresh flowers featuring prominently throughout the campaign.
To drive conversions, Sharbatly Club combined Spark Ads with Smart+. Spark Ads enabled the brand to amplify organic content, maintaining the authentic feel of organic posts. Smart+ is TikTok's AI-powered campaign automation which optimises targeting and delivery towards users most likely to complete a purchase.
The content strategy focused on helping customers get more value from their purchases through practical product care and usage content. Rather than relying on highly polished advertising, the campaign used informative videos that demonstrated how to look after products after delivery, helping content feel relevant and useful to customers.
The team also conducted manual split testing across ad groups to compare creative performance. Multiple video assets ran simultaneously, with additional creatives introduced during the campaign. This approach allowed TikTok's delivery system to identify the strongest-performing content and allocate spend towards the ads generating the most efficient results.
The results
Exceptional ROAS achieved through a strategic approach to seasonal shopping peaks
The campaign delivered outstanding results for Sharbatly Club, with conversions increasing by 45.4%, ROAS improving by 28.6% and cost per purchase decreasing by 28.16%. Engagement also increased significantly, with click-through rate rising by 245.7%. Across the reporting period, the campaign also generated 4.9 million impressions, reached 1.6 million people and delivered more than 100,000 six-second video views.
Smart+ drove the campaign towards high-intent shoppers, while Spark Ads expanded the reach of proven organic content without requiring additional creative production. The combination of ongoing creative testing and incremental budget increases allowed the campaign to scale while maintaining efficient acquisition costs.
The campaign's success transformed TikTok into an important driver of revenue growth and customer acquisition for the business.
This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.
TikTok has become one of our strongest performing channels. The platform’s ability to reach new audiences at scale while keeping our cost per purchase well below target has directly contributed to Sharbatly Club’s growth. During our Valentine’s and Ramadan campaigns, we not only hit our sales goals; we were sold out of flowers entirely. That’s the kind of result that speaks for itself."