TapNation: Golf Orbit
Unlocking monetization at scale with TikTok Growth Max for Mini Games
The objective
Capturing new users and maximizing Day 0 ROAS
TapNation is a French mobile game publisher that helps independent game developers launch, grow, and monetize mobile games globally. The team identified Golf Orbit, its own hypercasual golf launch simulator, as a strong candidate for Mini Games, TikTok's new in-app gaming experience.
Rewarded ads serve as Golf Orbit's primary in-app advertising (IAA) monetization method, including a revival option, double earnings, and lucky wheel rewards. TapNation aimed to use TikTok Growth Max for Mini Games to leverage onsite signals, unlock immediate IAA revenue, and maximize Day 0 ROAS.
The solution
Leveraging TikTok Growth Max for Mini Games
After publishing Golf Orbit, TapNation turned to TikTok Growth Max for Mini Games to drive US gameplay and scale its player base within the TikTok ecosystem. By leveraging on-site signals, the solution allowed the publisher to unlock immediate ad revenue and maximize Day 0 ROAS.
Pairing descriptive captions with ad creatives that showcased the ease of unlocking challenges helped TapNation's TikTok Mini Game achieve outstanding ROAS results.
The results
Unlocking new revenue streams on TikTok
By deploying TikTok's IAA Day 0 tROAS solution, the campaign achieved 100% attainment against target bids, according to TapNation's post-campaign results. Furthermore, 75% of active users watched at least one in-game ad, a milestone directly enabled by the platform's optimization capabilities.
Our experience with TikTok Growth Max for Mini Games was highly efficient. The platform provided the necessary tools to scale our player base effectively while securing immediate, value-driven monetization from the start.