WeCook

The objective

Connecting with French-Canadian foodies to fuel consideration

WeCook is a pioneering Canadian meal delivery company offering fresh, ready-to-eat prepared meals designed to make healthy eating effortless. To fuel their growth in key regional hubs, WeCook set out to boost audience engagement and drive meaningful website traffic among French-speaking communities across Quebec, Ontario, and Nova Scotia. Knowing that TikTok is where food discovery and cultural relevance collide, the brand looked to TikTok to turn casual scrollers into high-intent visitors and spark deeper brand consideration.

The solution

Harnessing Smart+ automation with localized storytelling

To serve up the perfect campaign, WeCook paired TikTok's Smart+ framework with the Engaged Session campaign objective, automatically optimizing ad delivery toward audiences most likely to spend meaningful time with the brand.

Embracing TikTok-first storytelling, WeCook launched custom French-language creative that highlighted the real-world value, convenience, and quality of their prepared meals in everyday life. By pairing localized French messaging with precise regional language targeting, WeCook delivered a seamless, relatable experience that resonated directly with their core audience.

The results

Cooking up efficiency across the full funnel

The full-funnel approach delivered optimum efficiency and impact from the feed to the checkout page. By leveraging Engaged Sessions, WeCook cut their cost per engaged session by 42% against benchmark bids while boosting click-through rate (CTR) by an extraordinary +261% over BAU performance.

The momentum continued post-click, as average website engagement time quadrupled with a +310% increase (rising from 1.75s to 7.18s) and the overall website engagement rate doubled by +102%.

Now that's what we call cooking up success!