WeCook
Delivering high-quality traffic with Smart+ Engaged Session
Smart+ Engaged Session Results
WeCook used Smart+ with the Engaged Session objective and French-language creative to reach French-speaking audiences in Quebec, Ontario, and Nova Scotia, cutting cost per engaged session by 42% and raising average session engagement by 310%.
- Click-through rate rose 261% versus BAU, and website engagement rate increased 102%.
- Brand-reported case study results are informational only; past performance does not guarantee future performance.
The objective
Connecting with French-Canadian foodies to fuel consideration
WeCook is a pioneering Canadian meal delivery company offering fresh, ready-to-eat prepared meals designed to make healthy eating effortless. To fuel their growth in key regional hubs, WeCook set out to boost audience engagement and drive meaningful website traffic among French-speaking communities across Quebec, Ontario, and Nova Scotia. Knowing that TikTok is where food discovery and cultural relevance collide, the brand looked to TikTok to turn casual scrollers into high-intent visitors and spark deeper brand consideration.
The solution
Harnessing Smart+ automation with localized storytelling
To serve up the perfect campaign, WeCook paired TikTok's Smart+ framework with the Engaged Session campaign objective, automatically optimizing ad delivery toward audiences most likely to spend meaningful time with the brand.
Embracing TikTok-first storytelling, WeCook launched custom French-language creative that highlighted the real-world value, convenience, and quality of their prepared meals in everyday life. By pairing localized French messaging with precise regional language targeting, WeCook delivered a seamless, relatable experience that resonated directly with their core audience.
The results
Cooking up efficiency across the full funnel
The full-funnel approach delivered optimum efficiency and impact from the feed to the checkout page. By leveraging Engaged Sessions, WeCook cut their cost per engaged session by 42% against benchmark bids while boosting click-through rate (CTR) by an extraordinary +261% over BAU performance.
The momentum continued post-click, as average website engagement time quadrupled with a +310% increase (rising from 1.75s to 7.18s) and the overall website engagement rate doubled by +102%.
Now that's what we call cooking up success!
The Engaged Session campaign proved to be an effective consideration tactic, driving stronger user engagement both on TikTok and on our website. Compared to our standard campaigns, it delivered higher-quality traffic, with meaningful improvements in on-site engagement and session quality, reinforcing its value in helping potential customers better engage with our brand.
Your questions, answered
Business Help CenterWhat was WeCook trying to achieve?
WeCook wanted to increase audience engagement and attract meaningful website traffic from French-speaking communities across Quebec, Ontario, and Nova Scotia to strengthen brand consideration.
How did Smart+ Engaged Session help?
WeCook used Smart+ with the Engaged Session campaign objective to automatically optimize ad delivery toward people most likely to spend meaningful time with the brand, supported by French-language creative and regional language targeting.
What results did the campaign report?
The campaign reported a 42% lower cost per engaged session against benchmark bids, a 261% lift in click-through rate versus BAU, a 310% increase in average session engagement, and a 102% increase in website engagement rate.
The case study also notes that it is for informational purposes only, past performance does not guarantee future performance, and brand product claims are brand-reported and not endorsed or verified by TikTok.