Westwon

The objective

Streamlining the ad creation workflow

Westwon, a game developer and publisher, builds, operates, and publishes game products across global markets. As its TikTok Mini Game advertising operations grew, the team needed to launch more ads, manage more creative assets, and run more frequent optimization cycles.

The previous manual workflow was effective at a smaller scale, but it became harder to sustain as campaign volume increased. Creating one ad manually took about several minutes, and repeated setup work across large batches placed a heavy operational load on the media buying team.

Westwon wanted to scale TikTok ad creation with greater speed and consistency, while freeing the team from repetitive execution so they could spend more time on creative strategy, performance analysis, and growth opportunities.

The solution

Building a scalable, AI-assisted ad workflow

Westwon adopted TikTok for Business MCP to build a more scalable, AI-assisted TikTok advertising workflow across ad creation, creative management, quality checks, and daily reporting.

1. Automating high-volume ad creation

With TikTok for Business MCP, Westwon automated the creation of standardized TikTok Mini Game ad structures, including campaign setup, ad group setup, ad creation, creative selection, bidding rules, and budget rules. This helped the team reduce repetitive setup work and launch large batches of ads faster without adding manual headcount.

2. Standardizing execution and verification

Westwon used AI + MCP to make its media buying workflow more consistent. Pre-launch checks and post-creation verification helped the team confirm that ad structures, settings, and creative selections followed the intended setup.

By turning repeated operating steps into a standardized workflow, the team reduced manual errors and improved execution quality across large campaign batches.

3. Managing creative assets with AI-assisted analysis

Creative management became more systematic after Westwon connected ad creation and performance data into AI-assisted analysis workflows. The team could track creative usage, monitor material status, and review performance signals more efficiently. This made it easier to understand which creatives were being tested, how they were performing, and how creative resources should be used in future launches.

4. Building an analytics dashboard

Westwon also connected TikTok for Business MCP data into an analytics dashboard, giving media buyers a clearer daily view of campaign status, creative usage, execution quality, and optimization opportunities.

The dashboard helped the team move from checking scattered information manually to reviewing campaign and creative signals in one place.

The results

Supercharging ad creation speed

In a recent production run, Westwon created more than 680 ads in under one hour, averaging around 4 seconds per ad versus about 3 minutes manually—an up to 45x speed improvement.

What previously required more than 34 person-hours can now be completed in under 1 hour with AI + TikTok for Business MCP, helping Westwon scale ad creation while using creative signals and dashboard reporting to support faster launch, testing, and optimization decisions.