TikTok Marketing Partners Program expands Marketing Technology Badge for Shop Ads partners

TikTok is the fastest-growing channel for discovering brands and products.¹ It's where entertainment meets commerce and where every scroll sparks discovery. As shoppers increasingly discover and purchase products without ever leaving the app, TikTok is investing in tools and partnerships that help businesses capture demand as it's being created.

To help sellers tap into this opportunity, the TikTok Marketing Partners Program has launched a new Shop Ads focus area under the Marketing Technology badge, designed to help sellers find partners who can help them maximize sales on TikTok. We are excited to welcome our inaugural partners to the Shop Ads program: Flywheel, Helium10, Pacvue, Quartile, and Teikametrics.

What are TikTok Shop Ads?

Shop Ads are an essential part of your TikTok Shop strategy to maximize sales and grow your shop using a paid ad solution. Our Shop Ads solutions include GMV Max, an AI solution driving sales on TikTok Shop. With GMV Max, sellers gain access to intelligent optimization, significantly reducing operational complexity while improving sales performance.

GMV Max formats bring products to life where shoppers are engaged on the For You page, the TikTok Shop Tab, Live Stream, and Search, making it easier to convert interest into action. Brands should use GMV Max alongside other TikTok Shop features like shoppable videos, campaigns, affiliate strategies, and LIVE Shopping events to drive sales to their TikTok Shop.

TikTok Shop Ads Partners meet TikTok's rigorous criteria and demonstrate expertise in direct TikTok Shop integration, such as:

• Sync product catalogs across platforms in a few clicks.

• Set up Shop Ads using GMV Max quickly with auto-selected creative and optimized targeting.

• Measure and analyze performance with detailed reporting on TikTok Shop sales and ad results.

• Manage inventory and forecast ROI alongside advertising performance.

• Automatically reallocate spend toward top-performing products and audiences.

TikTok Shop is changing the way people find what they love and defining the next era of shopping. By working with one of our trusted marketing partners, advertisers can turn that discovery into sales through seamless catalog integration, product-level ads, and smarter insights.

Lorry Destainville

Global Head of Product Partnerships, TikTok

With the expansion of the TikTok Marketing Partners Program to include Shop Ads , we are making it easier than ever for sellers to harness TikTok’s discovery-driven platform, connect with shoppers, and drive measurable growth. The future of discovery e-commerce is here, and with the right partners, it is ready to scale. Explore all badged Marketing Technology partners on the TikTok Marketing Partners site and start growing your business on TikTok today.

Source:

1. TikTok Marketing Science Post-Purchase Analysis conducted by Fairing, 2022