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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (1112)
Rivella Thumbnail
  • 41%

    Ad Recall vs. 29% benchmark

  • +22pt

    lift in Purchase Consideration

  • 1.6M

    DOOH impressions across 323 screens

November 03, 2026
Rivella

As the first-ever Out of Phone TikTok campaign in Switzerland, Rivella proved TikTok's reach extends far beyond the app, opening the DOOH budget conversation for every Swiss advertiser.
SG
  • 87.7K

    Category Search Hub Pages Vues

  • +30%

    Incremental conversions

  • +7.2%

    Intent (BLS, 6+ impressions)

November 02, 2026
Société Générale

Turning France’s 2026 BAC results moment into full-funnel growth with Category Search Hub and Unified Lift.
seibu railway thumbnail
  • >270M

    Total views* *1 Spark Ads (Video Views) campaign from 1-22 Aug 2025.

  • -36％

    Reduction in Cost Per Mille (CPM)^

  • >30%

    6-second view rate*

October 25, 2026
Seibu Railway x studio15

Driving tourism and sustaining railway ridership with native storytelling on drama series
Armani Beauty Thumbnail
  • +27%

    lift in Ad Awareness

  • 〜7M

    unique users reached

  • 88%

    lift in Ad Awareness driven by TikTok on 67% of media spend

October 25, 2026
Armani Beauty

L'Oréal DACH paired TikTok's premium video formats with its first Out-of-Home activation to launch Armani Beauty's Power of You fragrance, lifting Ad Awareness by 27% and reaching 7 million people across Germany.
Club del Sole Thumbnail TikTok SMB Case Study
  • 61%

    reduction in CPC

  • 9.75%

    conversion rate

  • €5

    cost per result

October 22, 2026
Club del Sole

Driving booking intent during Italy’s travel planning season
Ad Council
  • 61%

    more impressions

  • 45.2%

    more clicks

  • 38%

    lower CPM

October 21, 2026
Ad Council

Scaling mental health storytelling through sports with TikTok's AI-powered Smart+ solution
Thumbnail-image 372-224
  • 5.8x

    Video View

  • +46%

    Engagement Rate

  • 8Countries

    Statistically Significant BLS Results

October 19, 2026
Hyundai

Hyundai Maximizes Buzz Across 11 Global Markets with an Integrated Organic & Paid Campaign
DZIK® X Śliwiński Media Thumbnail TikTok SMB Case Study
  • 237.9%

    increase in ROAS

  • -68%

    cost per purchase

  • +8.5%

    average order value

October 14, 2026
DZIK® x Śliwiński Media

Building an effective TikTok sales strategy from a loyal fan base
BVG x GUD.berlin Thumbnail TikTok SMB Case Study
  • -38%

    cost per engagement

  • +70%

    watch time

  • -15%

    CPM

October 14, 2026
BVG x GUD.berlin

Achieving outstanding engagement with a TikTok-native creative strategy
Nurofen Thumb
  • +9.5%

    sales uplift (Creator Asset)

  • +€62K

    incremental value (Creator Asset)

  • €2.4x

    ROI (Creator Asset)

October 13, 2026
Nurofen

Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.
Turtlebox
  • 45%

    increase in conversions

  • 74%

    increase in ROAS

  • 31%

    reduction in cost per conversion

October 12, 2026
Turtlebox

Turning TikTok's halo effect into measurable conversion growth for Turtlebox
Snackverse Thumbnail TikTok SMB Case Study
  • 3M+

    impressions

  • 500k

    reach

  • 1.4

    ROAS

October 07, 2026
Snackverse

Building long-term success on TikTok with native content and WooCommerce extension