Bloom Nutrition
Unlocking full-funnel efficiency for TikTok Shop with new consideration audiences from Consideration Ads
Bloom Nutrition Results
Bloom Nutrition used Consideration Ads to build larger, higher-intent audiences for GMV Max, helping scale TikTok Shop spend more efficiently: consideration audience size rose 74%, conversions increased 41%, and blended return on ad spend lifted 6% even as spend grew 173%.
The objective
Drive lower funnel efficiency while scaling up
Bloom Nutrition set out to scale its TikTok Shop presence without sacrificing performance efficiency. As investment increased, the team recognized that lower-funnel performance alone would not sustain long-term growth without stronger mid-funnel support.
Using TikTok Market Scope, Bloom identified an opportunity to increase the contribution of consideration audiences to GMV and bring overall performance closer to industry benchmarks. However, simply scaling spend without improving the size and quality of mid-funnel audiences risked diminishing returns and higher costs at the bottom of the funnel. The goal became clear: strengthen consideration audiences to support scalable, efficient growth across the full funnel.
The solution
Build high-quality consideration audiences to fuel GMV Max performance
To strengthen mid-funnel performance, Bloom Nutrition introduced Consideration Ads as a dedicated layer within their TikTok Shop strategy. The goal was to intentionally grow warm audiences that could later be activated more efficiently through GMV Max campaigns.
These newly built consideration audiences were then fed directly into GMV Max, giving the performance engine a stronger pool of warm users to optimize against. GMV Max was able to scale spend more aggressively while maintaining efficiency at the point of conversion.
The results
Stronger mid-funnel audiences supported efficient scale while scaling spend
By strengthening their mid-funnel strategy with Consideration Ads, Bloom Nutrition significantly expanded the size of their consideration audiences, creating a larger pool of high-intent users for lower-funnel activation. Average total daily consideration audience size increased by 74%, giving the brand more scale without relying solely on prospecting or bottom-funnel retargeting.
These higher-quality audiences also played a larger role in driving performance. Consideration audiences contributed 41% more conversions, helping Bloom maintain efficiency as investment increased. Despite scaling spend by 173%, the brand sustained performance and achieved a 6% lift in blended ROAS, demonstrating how a stronger mid-funnel foundation can support profitable, scalable growth on TikTok Shop.
Consideration Ads allowed us to scale GMV MAX without sacrificing efficiency. Growing the quality and size of mid funnel audiences is what ultimately keeps ROAS stable and growing at scale.
Your questions, answered
Business Help CenterHow did Consideration Ads support GMV Max?
Bloom Nutrition used Consideration Ads to intentionally grow warm, mid-funnel audiences. Those audiences were then fed into GMV Max, giving it a stronger pool of high-intent people for lower-funnel optimization as spend scaled.
Why focus on mid-funnel audiences?
Bloom wanted to scale its TikTok Shop presence without losing efficiency. Relying only on lower-funnel activity risked diminishing returns and higher costs, so stronger consideration audiences helped support more sustainable full-funnel growth.
What results did Bloom Nutrition report?
Average daily consideration audience size increased by 74%, consideration audiences contributed 41% more conversions, and blended return on ad spend rose 6%. Bloom also scaled spend by 173% while sustaining performance.
This case study is for informational purposes only, and past performance does not guarantee or predict future performance.