Cavaillès
Powering GMV Growth during Mega Sale Season
Mega Sale GMV Growth
Cavaillès used creator content, Auto Remix, and Promo Days during Mega Sale season to grow gross merchandise value 1.7x while maintaining a 2.6% click-through rate and reaching 7.2x ROI versus its baseline period.
- Affiliate Creatives for Ads Open Plan helped build hype with creators aligned to the brand’s audience.
- Auto Remix turned top LIVE moments into short-form video ads that sent traffic back to the LIVE room.
- Results compare 28–29 October 2025 with 4–11 November 2025.
The Objective
Cavaillès is a premium personal-care brand trusted in Vietnam for their dermatological expertise. As their e-commerce operations expanded, TikTok Shop emerged as their primary growth engine.
Approaching the Mega Sale season, Cavaillès faced a challenge common to many beauty SMBs: competing in a saturated beauty category where shoppers hunt for the best deals. They needed a way to boost awareness and sales without diluting their brand’s premium positioning.
The Strategy
Scalable Content with ACA Dual Commission
To build hype leading up to Mega Sale, Cavaillès activated the Affiliate Creatives for Ads Open Plan. They partnered with creators who closely aligned with their target audience, highlighting product benefits and promotions authentically.
Smart Automation
Alongside this expanded creator pipeline, LIVE remained central to their strategy. To extend the impact of each session, the team leveraged Auto Remix to automatically convert top livestream moments into short-form video ads. These clips continuously attracted new audiences and directed traffic back to the LIVE room.
To manage the fluctuations of Mega Sale traffic, the team also enabled Promo Days. Instead of manually adjusting the campaign settings, Promo Days automatically adjusts ROI targets and budgets to prioritise delivery when buyer intent is highest. Once traffic stabilises, the settings return to normal. This allowed the brand to capture incremental GMV without constant manual adjustments.
The Result
By combining scalable creator content with platform automation, Cavaillès successfully elevated an emerging SKU into a true hero product. Compared to the baseline period, the brand achieved 1.7x GMV growth, maintained a strong 2.6% Click-Through Rate (CTR), and delivered an exceptional 7.2x ROI.
Ultimately, Cavaillès redefined what success looks like during the Mega Sale season. With the right mix of content strategy and automation, premium brands can drive results while staying true to their value.
Your questions, answered
Business Help CenterWhat challenge did Cavaillès need to solve?
Cavaillès wanted to grow awareness and sales during Mega Sale season while keeping its premium positioning in a crowded beauty category where shoppers were looking for strong deals.
How did the campaign combine content and automation?
The brand used Affiliate Creatives for Ads Open Plan with creators aligned to its audience, kept LIVE at the center, turned strong livestream moments into short-form video ads with Auto Remix, and used Promo Days to automatically adjust ROI targets and budgets during high-intent traffic.
What results were reported for Mega Sale?
Compared with the baseline period, Cavaillès reported 1.7x GMV growth, a 2.6% click-through rate, and 7.2x ROI. The comparison covered 28–29 October 2025 versus 4–11 November 2025.