JARINYA
Boosting results to the highest level by pairing Mega LIVE with a full-funnel strategy
JARINYA Mega LIVE Results
JARINYA paired Mega LIVE with a full-funnel strategy to scale a collection launch on TikTok LIVE, reporting 70x GMV, 10x LIVE revenue, and 4x ROI versus results before the Mega LIVE campaign.
- Brand Consideration Ads lifted new consideration size by 55.7% and new consideration rate by 95.5%.
- Community Interaction to LIVE converted 38.9% of viewers into high-quality LIVE audiences.
- Results compare performance before and after a Mega LIVE campaign run on 6 and 7 April 2026.
The objective
JARINYA is a Thai fashion brand that sought to scale the launch of their latest collection by maximising the impact of TikTok LIVE. The brand focused on broadening audience reach, amplifying LIVE room visibility and executing a full-funnel strategy designed to transform brand awareness into measurable revenue spikes.
The solution and results*
1. Mega LIVE (under LIVE GMV Max)
Leveraged the system’s recommended setup to optimise delivery against a set target ROI and scale budget automatically by 80% per adjustment (up to 10 times), with the Mega LIVE scheduled during peak hours to capture the highest traffic.
2. Brand Consideration Ads
Nurtured high-intent prospective users and directed them into GMV Max for conversion, driving a +55.7% uplift in new consideration size and a +95.5% uplift in new consideration rate.
3. Community Interaction to LIVE
Generated interest and directed traffic into LIVE sessions by focusing on users who were most likely to engage, converting 38.9% of viewers into high-quality LIVE audiences.
Your questions, answered
Business Help CenterWhat was JARINYA trying to achieve?
JARINYA, a Thai fashion brand, wanted to scale the launch of its latest collection by making TikTok LIVE work harder. The focus was on broader reach, stronger LIVE room visibility, and a full-funnel approach tied to revenue.
Which tactics were used in the campaign?
The campaign combined three parts: Mega LIVE under LIVE GMV Max, Brand Consideration Ads to move high-intent audiences into GMV Max, and Community Interaction to LIVE to attract people most likely to engage with LIVE sessions.
How were the results measured?
The reported results compare performance before and after running a Mega LIVE campaign on 6 and 7 April 2026. The case study highlights 70x GMV, 10x LIVE Revenue, and 4x ROI, along with uplifts in consideration and LIVE audience quality.