Linh Anh

The objective

More leads, lower costs, better prospects with Multiple Location Selection

Linh Anh Beauty Clinic is an aesthetic clinic in Vietnam that offers permanent makeup, skincare, and non-invasive cosmetic treatments. The company uses digital lead generation to drive consultation leads throughout its nationwide branch network. However, Linh Anh knew from long experience that scaling lead generation often meant paying more for each acquisition or attracting lower-quality prospects. They needed a more effective way to turn in-feed discovery into booked consultations at physical clinics.

So the company tested TikTok Smart+ Lead Generation with Multiple Location Selection, an advertising feature that allowed businesses to run multiple lead journeys in a single campaign. The company tested it by comparing a Direct Message-only approach against a setup combining Instant Form and Direct Message. Multiple Location Selection would automatically route each prospective customer to the lead destination they were likely to convert through.

The goal with the pilot was to see if they could remove friction from their customers’ discovery journey, driving more interest and quality leads while lowering costs.

The solution

Replacing a single-destination campaign with a smarter multi-destination lead strategy

Unlike conventional lead generation campaigns that require advertisers to choose a single destination or manually split budgets, Smart+ Lead Generation consolidates multiple lead paths into one campaign with automatic routing.

Direct Message Automated Chat further qualifies prospects by collecting details such as age and service interest before passing them to Linh Anh, helping convert in-feed engagement into consultation bookings across the clinic's nationwide network.

To maximize campaign performance, Linh Anh also followed TikTok's recommended campaign setup, deploying 10 creatives per ad group and setting a daily budget at 12 times its target bid. These best practices ensured the pilot had sufficient creative variety and budget to optimize delivery throughout the test.

The results

Generating more consultation enquiries without raising acquisition costs

Using the same target audience across both campaigns, Linh Anh found that the TikTok Smart+ Lead Generation with Multiple Location Selection campaign generated more inquiries while reducing acquisition costs.

Adding Instant Form as a second lead destination increased lead volume by 60% while reducing cost per lead by 48%. The campaign also reduced cost per qualified lead by 32%, indicating that higher lead volume did not come at the expense of lead quality.

Because Multiple Location Selection allowed TikTok to automatically match each prospective customer with the lead destination most likely to convert, Linh Anh was able to increase consultation inquiries while simultaneously improving efficiency and lead quality.

For appointment-driven businesses, generating more enquiries often means accepting higher acquisition costs or lower-quality leads. Linh Anh's campaign demonstrated that TikTok Smart+ Lead Generation with Multiple Location Selection can break that trade-off.