LOGGO Indonesia

The objective

LOGGO is one of the top school shoe brands in Indonesia, headquartered in Semarang and established in 1997. Today, LOGGO offers a product line that includes sandals, casual shoes, and sneakers — all while maintaining its signature high quality in materials and finishing. LOGGO has been selling on Tokopedia since 2019 and also operates a store on TikTok Shop. To streamline campaign operations, LOGGO integrated its ads management from Tokopedia Ads Platform into TikTok Ads Manager. This move significantly simplified campaign setup, improved cross-channel coordination, and contributed to increased sales across both TikTok Shop and Tokopedia.

The solution

LOGGO leveraged Tokopedia Product Shopping Ads (Tokopedia PSA) to advertise its entire product portfolio, ensuring sufficient daily budget allocation to support the completion of campaign learning phase and enable stable delivery to high-intent audiences. By optimizing campaigns for gross revenue and setting a non-aggressive ROAS target, LOGGO was able to maintain campaign stability during the learning phase. During Payday and Double Date periods, LOGGO strategically increased daily budgets to boost visibility while maintaining ROAS — ensuring strong ad presence during peak traffic and maximizing sales opportunities. Additionally, LOGGO consistently implemented best practices, including well-optimized product titles that feature the brand name, variant specifications, and relevant keywords to boost search traffic.

The results

By using Tokopedia PSA, LOGGO exceeded its target ROAS by 127% and experienced 20.9x* ROAS growth. Total gross revenue from ads on Tokopedia increased by 7.9x*, and the store’s overall gross revenue on Tokopedia rose by 20%*. These results highlight the effectiveness of Tokopedia PSA in optimizing campaign performance, showing that authentic and relevant ad creatives can drive higher engagement, conversions, and overall revenue growth.

*Comparison before and after ad integration excludes Ramadhan period to prevent shopping season bias. Before Ramadan (15–28 Feb 2025) vs. After Ramadan (12–25 Apr 2025). Total Tokopedia ads spend decreased by 59%.