Ozone Clinics
How a Middle Eastern healthcare clinic achieved 47% uplift in lead volume by combining advanced lead generation features
47% More Leads
Ozone Clinics tested Multiple Location Selection with Target Cost per Result for Lead Generation and saw a 47% uplift in lead volume with 7.5% lower cost per lead versus an Instant Form-only control, while keeping audience targeting consistent across both campaigns.
The Objective
Evaluating Multiple Location Selection and Target Cost per Result for lead generation optimisation
Ozone Clinics, a leading healthcare destination in the Middle East specializing in dental medicine, surgery, plastic surgery, cosmetics, and dermatology, conducted a split test in February 2026 to evaluate the impact of Multiple Location Selection and Target Cost per Result bidding on lead generation performance. The objective was to determine whether these advanced features could enhance patient acquisition efficiency while maintaining consistent audience targeting across both test and control groups.
The Solution
Implementing dynamic routing with multiple conversion destinations
The test campaign enabled both Instant Form and Direct Messaging as conversion destinations, while the control campaign directed users exclusively to an Instant Form. To ensure a fair comparison, Ozone Clinics maintained consistent audience parameters across both campaigns, targeting individuals aged 18 to 54. By activating Multiple Location Selection, the system could dynamically route users to the conversion destination most likely to convert based on their intent and behavior patterns.
The Results
47% lead volume uplift with 7.5% lower cost per lead
The test campaign achieved a significant 47% uplift in lead volume compared to the Instant Form-only control campaign. This improvement translated to a 7.5% reduction in cost per lead, demonstrating the effectiveness of combining Multiple Location Selection with Target Cost per Result bidding. Ozone Clinics successfully leveraged these advanced features to expand its reach across conversion paths and connect with new patients, aligning with their focus on patient-centric care and cutting-edge technology adoption. The solution's end-to-end automation also reduced manual testing and operational complexity while scaling beyond their current success.
The combination of Instant Form + Web Form is the best setup for our clinics so far. It proved to be more efficient in volume and cost
Your questions, answered
Business Help CenterWhat was tested in this campaign?
Ozone Clinics ran a split test in February 2026 to evaluate Multiple Location Selection and Target Cost per Result bidding for lead generation optimisation.
How did the test and control differ?
The test campaign used both Instant Form and Direct Messaging as conversion destinations. The control campaign sent people only to an Instant Form, while both campaigns kept the same audience targeting for ages 18 to 54.
What results did Ozone Clinics report?
The test campaign reported a 47% uplift in lead volume and a 7.5% lower cost per lead compared with the Instant Form-only control campaign. Past performance does not guarantee or predict future performance.