Property Finder

Objective

Reinforce Property Finder’s position as the leading property portal in the UAE

As UAE’s #1 property portal, Property Finder aimed to deepen brand engagement and solidify its leadership in a highly competitive market by tapping into TikTok’s vibrant and engaged user base. To achieve this, Property Finder launched a Branded Mission alongside a tailored Branded Effect, specifically crafted to inspire creativity among TikTok users. This was further supported by high-impact placements across TikTok’s most prominent inventory—including TopView, TopFeed, and TikTok Pulse—to maximize reach and visibility. To measure the campaign’s effectiveness, a Brand Lift Study was conducted, evaluating key metrics such as ad recall, brand association, and brand preference. These insights provided a clear view of performance and laid the foundation for sustained brand growth on the platform.

Key Campaign Goals:

• Strengthen Property Finder's position as the go-to property portal in the UAE

• Enhance market share and visibility within the competitive UAE real estate market

Solution

Maximize Reach & Engagement with TikTok creators

To maximize reach and engagement, Property Finder strategically partnered with TikTok creators who aligned with the brand's values and target audience. By collaborating with creators who have a genuine connection with their followers, the campaign effectively leveraged authentic content to drive awareness and spark conversations around Property Finder's offerings. These partnerships not only helped amplify the #PFforEveryLife message but also created a sense of community and trust, leading to higher levels of engagement and more organic app installs.

Results

Property Finder strengthens market leadership in UAE with a creative-first TikTok strategy

Property Finder saw remarkable success in driving strong Ad Recall and reinforcing its position as the leading property portal in the UAE. Through strategic TikTok placements and compelling creative approaches, the campaign effectively captured user interest. Audiences actively engaged with the Branded Mission by generating native User-Generated Content and interacting with the Branded Effect, amplifying the campaign’s reach and impact.

• +15.4% Uplift in Ad Recall

• +5.5% Brand Association

• +4.1% Brand Preference

• 13.3M Video Views

• 601 Eligible Submissions

• 7.8K Unique Mission Page Views

• 12.8K Total Mission Page Views