Samsung
Samsung proved the power of creator-led storytelling with its Privacy Display campaign, then extended that momentum through Galaxy Circle, its MENA-wide creator program.
Samsung Galaxy Circle Results
Samsung MENA used creator-led storytelling to turn a Galaxy S26 Ultra Privacy Display takeover into longer-term momentum through Galaxy Circle, generating 22.3 million views in 48 hours and building a MENA creator community that has produced 1,000+ pieces, 150M+ views, and 2M+ engagements across Seasons 1 and 2.
The Objective
Turning product storytelling into long-term creator momentum
At the heart of Samsung MENA’s approach is a simple conviction: the strongest creator marketing is built on community, not one-off collaborations. A loyal squad of creators who grow alongside the brand becomes a foundation that compounds long after any single post fades.
That belief sits within a wider industry shift. Across sectors, creator and influencer marketing has become one of the highest-returning levers a brand can pull, and its impact is now impossible for social platforms to ignore, with audiences trusting creators and brands that optimize around creator-led content seeing it pay back. Samsung recognized this early, and Samsung MENA set a clear objective: to turn that conviction into a loyal community of creators and a sustainable content pipeline of authentic, platform-native storytelling.
The Solution
From a high-impact campaign to an always-on creator ecosystem
In the region, Samsung Gulf’s most recent creator activation focused on a single product truth and let organic creators do the teaching. To introduce the new Privacy Display feature on the Galaxy S26 Ultra, Samsung orchestrated a TikTok takeover: creators posted on the same day, at the same time, to spark mass buzz around the feature. Instead of explaining the technology itself, Samsung Gulf tapped into each creator’s own audience pool, letting trusted voices demonstrate the feature and reach their communities with instant credibility. The activation was built to strengthen local, community-driven social engagement, deepen creators’ fan communities, and solidify Privacy Display as a competitive edge.
The content was designed to feel native and organic while still meeting clear business objectives. Each piece demonstrated the Privacy Display feature in action and showed how genuinely useful it is across everyday moments, from notifications and specific apps to PINs and passwords. Creators were encouraged to lean on the platform’s own language, using trending audio, GEO and SEO-focused on-screen text, and voiceovers that emphasized strong hook messages to stop the scroll.
That single activation points to a bigger regional solution: Galaxy Circle, which is less a program and more a community. Where a takeover delivers a concentrated burst of impact, Galaxy Circle invests in lasting relationships, mentoring creators, celebrating their work, and giving them space to grow together as a loyal squad rather than being recruited for a single brief. Building on a strong track record across Seasons 1 and 2, it is now welcoming creators into Season 3.0, an invitation to belong to a community that grows alongside one another and the brand over time.
The Results
Delivering immediate impact while building long-term creator equity
The activation delivered immediate, large-scale impact. By concentrating creator content into a single coordinated moment, Samsung Gulf generated 22.3 million views in just 48 hours. It put the Galaxy S26 Ultra’s Privacy Display into the hands of 100 creators, who experienced the feature firsthand and built content around it, each piece anchored by a deliberate hook message, suggested trending audio, and a specific Privacy Display use case, from notifications and individual apps to PINs and passwords. Samsung Gulf amplified the strongest organic executions through 26 Spark Ads identified from the highest-performing content, which delivered 914K 15-second focused views and an average 6-second VTR of 8.0%.
Beyond that single burst, Galaxy Circle shows what sustained creator investment can compound into. Across Seasons 1 and 2, the program has worked with more than 120 creators to produce over 1,000 content pieces, generating more than 150 million views and over 2 million engagements across MENA. That track record is the long-term creator equity Samsung is building: a standing community and content engine that lets each new activation start from strength rather than from zero.
To learn more about Galaxy Circle Season 3 and register in your country, you can use the links below:
Gulf: https://www.samsung.com/ae/galaxy-circle/
Saudi Arabia: https://www.samsung.com/sa/galaxy-circle/
Pakistan: https://www.samsung.com/pk/galaxy-circle/
Levant: https://www.samsung.com/levant_ar/galaxy-circle/
Egypt: https://www.samsung.com/eg/galaxy-circle/
Morocco: https://www.samsung.com/n_africa/galaxy-circle/
Now in its third year, our Galaxy Circle program offers the region’s top young content creators the chance to truly create amazing, authentic content, and experience the Galaxy S26 Ultra and the broader Samsung ecosystem. This cross-market collaboration means creators can learn from one another, network with other creators and bring ambitious creative ideas to life for broader audiences with the Galaxy S26 Ultra.
Your questions, answered
Business Help CenterHow did Samsung structure the creator activation?
Samsung Gulf organized a coordinated TikTok takeover to introduce Privacy Display on the Galaxy S26 Ultra. Creators posted on the same day at the same time, showing real use cases like notifications, apps, PINs, and passwords, then top organic posts were extended with 26 Spark Ads.
What makes Galaxy Circle different from a one-off campaign?
Galaxy Circle is presented as an always-on creator community across MENA, not a single brief. It focuses on long-term relationships, mentoring, and cross-market collaboration so creators can grow with one another and with the brand over time.