TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games

3 %

click-through rate

75 %

of users watched at least one in-game ad

100 %

achieved target D0 ROAS bid

TLDR

Growth Max for Golf Orbit

TapNation used TikTok Growth Max for Mini Games to grow Golf Orbit in the US and unlock Day 0 in-app advertising revenue, reaching a 3% click-through rate, 75% of active players watching at least one ad, and 100% attainment against its target Day 0 return on ad spend bid.

The objective

Capturing new users and maximizing Day 0 ROAS

TapNation is a French mobile game publisher that helps independent game developers launch, grow, and monetize mobile games globally. The team identified Golf Orbit, its own hypercasual golf launch simulator, as a strong candidate for Mini Games, TikTok's new in-app gaming experience.

Rewarded ads serve as Golf Orbit's primary in-app advertising (IAA) monetization method, including a revival option, double earnings, and lucky wheel rewards. TapNation aimed to use TikTok Growth Max for Mini Games to leverage onsite signals, unlock immediate IAA revenue, and maximize Day 0 ROAS.

The solution

Leveraging TikTok Growth Max for Mini Games

After publishing Golf Orbit, TapNation turned to TikTok Growth Max for Mini Games to drive US gameplay and scale its player base within the TikTok ecosystem. By leveraging on-site signals, the solution allowed the publisher to unlock immediate ad revenue and maximize Day 0 ROAS.

Pairing descriptive captions with ad creatives that showcased the ease of unlocking challenges helped TapNation's TikTok Mini Game achieve outstanding ROAS results.

The results

Unlocking new revenue streams on TikTok

By deploying TikTok's IAA Day 0 tROAS solution, the campaign achieved 100% attainment against target bids, according to TapNation's post-campaign results. Furthermore, 75% of active users watched at least one in-game ad, a milestone directly enabled by the platform's optimization capabilities.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Quote Our experience with TikTok Growth Max for Mini Games was highly efficient. The platform provided the necessary tools to scale our player base effectively while securing immediate, value-driven monetization from the start.

Matthieu Moly, Head of UA

TapNation

Your questions, answered

Business Help Center

What was TapNation trying to achieve?

TapNation wanted to capture new players for Golf Orbit and maximize Day 0 return on ad spend. It also aimed to unlock immediate in-app advertising revenue through rewarded ads in TikTok’s Mini Games experience.

How did Growth Max for Mini Games help?

After publishing Golf Orbit, TapNation used TikTok Growth Max for Mini Games to grow gameplay in the US and scale its player base within the TikTok ecosystem. The team paired descriptive captions with creatives that showed how easy it was to unlock challenges.

What results were reported?

The campaign reported a 3% click-through rate, 75% of active players watching at least one in-game ad, and 100% attainment against the target Day 0 return on ad spend bid. These results were reported by the brand, and past performance does not guarantee future performance.