Yango Play

The objective:

Making an exclusive movie release impossible to miss

Yango Play, an all-in-one entertainment platform for movies, series, live TV, music, and anime across MENA, set out to promote the exclusive streaming release of Bershama, the second-highest-grossing film in Egyptian history.

Launching during the busy Eid entertainment period, Yango Play wanted the release to feel like a major entertainment event across Egypt. To do this, the brand combined proven ad formats like In-Feed Ads and TopView with two new solutions built to drive mass awareness, tell a stronger story, and spark authentic creator recommendations.

The solution:

Combining reach with creator-powered buzz

The campaign unfolded in three stages. First, Yango Play used TopView and In-Feed Ads to introduce Bershama to a large audience and build visibility during launch.

Next, the brand strengthened its TopView activation with Prime Time, becoming the first brand in Egypt to test the format, which lets brands show up to three sequential videos to the same audience within 15 minutes. Working with regional creator Amina Hussein (2M+ followers).

Finally, Yango Play became the first brand in Egypt to activate Branded Buzz, inviting the wider creator community to share what they enjoyed about watching Bershama on Yango Play. The open brief let creators talk about the movie in their own style while staying on-campaign. In total, 1,419 Egyptian creators took part.

The results:

Creating scale, repetition, and authentic participation

Prime Time generated 5.8 million impressions and reached an audience of 2.2 million in Egypt, with 80% of that audience seeing all three videos start to finish. The format also drove an 8% relative increase in intent. Branded Buzz then extended the campaign through 1,419 creators, generating millions of organic views and 1.5 million likes, without paid promotion.

By becoming the first brand in Egypt to use both Prime Time and Branded Buzz, Yango Play turned a content launch into something audiences actively noticed, discussed, and wanted to watch.