• 67M+

  video views in 10 days

• 12

  ROAS

• 2.9%

  CTR

Capitalising on seasonal summer demand to drive sales for innovative heat protection products

• 7.8%

  lift in ad recall

• 5.26%

  incremental lift in in-app searches

• 18.35%

  more incremental lift in app installs

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study

• 178%

  Increase in lead volume

• 7.7%

  Decrease in cost per mille

How an automotive dealer achieved a 178% uplift in lead volume by combining advanced lead generation features

• -50%

  cost per lead

• -60%

  cost per appointment

• 5.3X

  return on investment

Achieving scalable growth with a highly efficient lead generation campaign

• -21.3%

  cost per lead

• +37.3%

  conversion rate

• +13%

  video view rate

Maximising lead generation efficiency through Smart+ targeting

• 19.89%

  6-second video views

• 2.31%

  clickthrough rate

• 22

  conversions

Help Flash X Tidart, part of Havas Market

Learn How Publicis Media Validated TikTok’s Full-Funnel Impact for a Global Automotive Brand

• 12m

  impressions

• €3.85

  CPM

• €9.2

  cost per lead

A strategic TikTok One campaign driving outstanding brand awareness

• 10%

  lower CPA vs non-Automotive Ads

• 5.4%

  Lift in Purchase Intent vs non-Automotive Ads

• 21%

  Lift in Ad Recall

Driving CPA efficiencies and Brand Lift with TikTok Automotive Ads

• 0.88%

  CTR

• 1.4k+

  conversions

• 1.8m

  reach

An innovative automotive brand launches in Italy with a strategic TikTok campaign

• 12M+

  impressions

• 99%

  increase in 2-second view-through rate

• 4

  point increase in ad recall

Driving luxury awareness through Pulse Custom Lineups.

• 3x

  more leads generated vs. previous campaign

• -68%

  cost per lead

• 4x

  higher conversion rate vs. previous campaign

Driving qualified leads at scale with Smart+ in the Auto vertical