• >270M

  Total views* *1 Spark Ads (Video Views) campaign from 1-22 Aug 2025.

• -36％

  Reduction in Cost Per Mille (CPM)^

• >30%

  6-second view rate*

Driving tourism and sustaining railway ridership with native storytelling on drama series

• 61%

  reduction in CPC

• 9.75%

  conversion rate

• €5

  cost per result

Driving booking intent during Italy’s travel planning season

• -38%

  cost per engagement

• +70%

  watch time

• -15%

  CPM

Achieving outstanding engagement with a TikTok-native creative strategy

• +31%

  ad recall

• 1.97

  incremental ROAS

• +9%

  incremental purchases

Driving brand awareness and ticket sales with creator-led content and Smart+ Web.

• 30M+

  impressions

• 820

  new bookings

• 8.2%

  lift in ad recall

Through TikTok first creativity, creator-led storytelling, and strategic paid amplification, a&o Hostels successfully turned cultural relevance into bookings and revenue.

• 3X

  Higher CTR vs standard brand ads

• +28%

  6-second VTR above benchmark

• 1.8X

  Higher CTR for Creators at Scale content vs. remixed branded content

Launched its first TikTok campaign using Creators at Scale and TikTok Creative Exchange to engage audiences at scale.

• 23M

  Reach across Saudi Arabia

• 1.3M

  Clicks with a 0.97% CTR

• +320K

  Category Search Hub impressions, with 60% engagement rate

Driving summer travel discovery at scale with creator-led storytelling and premium media

• +205%

  more SKAN installs

• +44%

  lower average CPI

• 3x

  more monthly installs

Scaling Turkey's largest taxi hailing company through a tactical Smart+ campaign

• 22.7M

  Video views of #sailingwithvirgin

• 696%

  Increase in TikTok-referred traffic to website

• 1,103

  Participating creators

Bringing 1,000 creators "on board" to create a cultural moment

• -20%

  Lower CPL*

• +20%

  Uplift in Conversions*

• +25%

  Uplift in CVR*

How a Vietnamese travel agency stayed top-of-mind amid severe weather events using TikTok Instant Messaging Ads

• 66%`

  lower CPC

• 61%

  lower CPA

Daytona Beach used TikTok Search Ads to reach high-intent travelers, improve conversion efficiency, and strengthen peak-season tourism performance.

• +172%

  lift for App Installs

• +47%

  lift for In-App Events

Proving TikTok's value as a high-performing channel for app installs with measurable impact across key growth markets.