• 61%

  more impressions

• 45.2%

  more clicks

• 38%

  lower CPM

Scaling mental health storytelling through sports with TikTok's AI-powered Smart+ solution

• +36%

  ROAS vs. standard Catalog Ads campaign

• -53%

  Cost per purchase (CPA)

• 2.8x

  More purchases (+176%)

Boosting Catalog Ads performance and driving a 36% ROAS increase through GA4 data optimization

• 237.9%

  increase in ROAS

• -68%

  cost per purchase

• +8.5%

  average order value

Building an effective TikTok sales strategy from a loyal fan base

• +6pts

  ROAS uplift, while maintaining the same level of TikTok media investment

• +50%

  increase in Value-Based Optimization campaigns

• +6%

  D7 ROAS increased from 20% to 26%

Increasing D7 ROAS with a combined Value-Based Optimization strategy

• 3M+

  impressions

• 500k

  reach

• 1.4

  ROAS

Building long-term success on TikTok with native content and WooCommerce extension

• 362%

  increase conversion rate

• 311%

  increase new buyer rate

• 52%

  increase average order value

Formulating higher conversion rates with Smart+ and GMV Max

• 5.9%

  Brand Awareness Lift (surpassing European Beauty benchmarks)

• 32.6%

  Share of All New Customers (Top Paid Channel Driver)

• 16.7%

  Web Purchase Lift (Conversion Lift Study)

How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• 30M+

  impressions

• 820

  new bookings

• 8.2%

  lift in ad recall

Through TikTok first creativity, creator-led storytelling, and strategic paid amplification, a&o Hostels successfully turned cultural relevance into bookings and revenue.

• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.

• +205%

  more SKAN installs

• +44%

  lower average CPI

• 3x

  more monthly installs

Scaling Turkey's largest taxi hailing company through a tactical Smart+ campaign

• 2.5X

  more creatives served

• +7%

  budget spendability

• 31%

  uplift on Day 0 ROAS

Driving scalable growth through creative automation and smarter campaign optimization