• +6.41%

  increase in transaction volume

• 10%

  lower CPM

• 8.38

  sec avg watch time on the TopReach creative

Built for Reach, Designed for Impact: How bKash Dominated Ramadan on TikTok

• -82%

  Cost Per Lead (CPL) compared to other digital channels

• +42%

  Conversion Rate (CR) compared to other digital channels

• 7.7x

  Lower CPA compared to other digital channels

Driving more efficient acquisition with TikTok Smart+

• -19.4%

  CPC

• -27%

  CPM

• -9.46%

  Cost per 1000 people reached

Driving efficient reach and traffic with TikTok-native creative

• +66%

  Add To Cart

• +105%

  Video Views

• +77%

  Clicks

Reaching the Balkan diaspora in Germany with a TikTok-native acquisition strategy

• 4.3x

  higher 2s VTR for Top View vs Standard Feed campaigns (from 11% baseline)

• +50%

  higher 6s VTR vs Top View without add-ons

• 2.83%

  CTR, nearly one third higher than TikTok’s benchmark for Telco

Discover how T-Mobile Poland leveraged TopView with Interactive Add-ons to smash benchmarks, achieving a 31% increase in CTR and 50% higher engagement.

• +272K

  Clicks

• 1.96%

  CTR

• 151

  Unique Creator Entries

Driving nationwide buzz with Airtel’s new jingle

• 2x

  more Leads compared to other digital channels

• 64%

  higher conversion rate than other traffic sources

• 0.84€

  CPM, driving broad reach at low cost

How Tet.lv used TikTok to drive 2x more leads and 64% higher conversion rates

• 13.8%

  increase in Ad Recall

• 12.6%

  increase in Brand awareness

• 4.1%

  increase in Purchase intent

Building trust with users on TikTok and outperforming benchmarks through a Smart+ full-funnel approach

• +73%

  VTR

• +30%

  brand preference

• +24%

  brand intent

Learn How Hallon Drives Awareness in the Nordic Market with TikTok Pulse

• -60%

  lower CPA vs other digital channels

• 4.4x

  higher ROAS vs other digital channels

How Bite achieved 4.4x ROAS and cut CPA by 60% with TikTok Ads in Latvia

• +160%

  lift in sales

• No. 1

  most liked telco brand on TikTok

How Plush drove a 160% sales lift with TikTok-first creatives and influencer partnerships

• +20%

  ROAS vs. standard campaigns

• +30%

  Increase in purchases

• -5%

  Decrease in CPA

Samsung unlocks performance and efficiency with Smart+ for Galaxy S25