• 41%

  Ad Recall vs. 29% benchmark

• +22pt

  lift in Purchase Consideration

• 1.6M

  DOOH impressions across 323 screens

As the first-ever Out of Phone TikTok campaign in Switzerland, Rivella proved TikTok's reach extends far beyond the app, opening the DOOH budget conversation for every Swiss advertiser.

• +27%

  lift in Ad Awareness

• 〜7M

  unique users reached

• 88%

  lift in Ad Awareness driven by TikTok on 67% of media spend

L'Oréal DACH paired TikTok's premium video formats with its first Out-of-Home activation to launch Armani Beauty's Power of You fragrance, lifting Ad Awareness by 27% and reaching 7 million people across Germany.

• 5.9%

  Brand Awareness Lift (surpassing European Beauty benchmarks)

• 32.6%

  Share of All New Customers (Top Paid Channel Driver)

• 16.7%

  Web Purchase Lift (Conversion Lift Study)

How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• +5.5%

  Favorability uplift

• +3.5%

  Recommendation uplift

• +2.3%

  Ad Recall uplift

A TikTok-first comedy series built for brand impact

• 23M

  Reach across Saudi Arabia

• 1.3M

  Clicks with a 0.97% CTR

• +320K

  Category Search Hub impressions, with 60% engagement rate

Driving summer travel discovery at scale with creator-led storytelling and premium media

• 27.3%

  Lift in Ad Recall vs campaign benchmarks

• 28%

  Higher TopView VTR vs. benchmarks

• 6.4%

  Lift in Brand Favourability

Inspiring consideration for a new demographic with TopView, Top Feed and Creators

• 6.6%

  Lift in Store Visits

• €1.66

  Cost per Incr. visit

• +56k

  Incremental Visits

How a high-impact holiday campaign and advanced location measurement helped McDonald's Netherlands drive 56,000+ Incremental restaurant visits.

• 19.3%

  increase in Ad Recall

• 7.7%

  lift in Brand Favorability

• 6.7%

  growth in Brand Awareness

Leveraging TikTok Pulse to maximize brand lift during the holiday season

• 1.2M+

  Delivered total impressions

• 96K +

  Conversions through the AI led microsite

• 147K+

  Clicks to landing page

Transforming Vesak traditions into an interactive digital experience with TikTok

• 90%

  TA Reach

• 77M

  Video Views

• 10M

  Clicks

Turning Ramadan into a full-funnel growth engine on TikTok

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements