• 2.5X

  more creatives served

• +7%

  budget spendability

• 31%

  uplift on Day 0 ROAS

Driving scalable growth through creative automation and smarter campaign optimization

• 45X

  faster ad creation

• 680+

  ads created in under one hour

• 34+

  hours saved

Scaling TikTok ad creation with TikTok for Business MCP

• 230%

  uplift on Day 0 ROAS

• 189%

  increase in incremental budget spend

• 253%

  uplift on Day 7 ROAS

Maximizing ROAS and scalability with Smart+ features

• 53%

  CTR

• -20%

  CPI

• 96%

  of activity was Content Suite based

Scaling US app growth with a 20% lower CPI using TikTok Content Suite

• 2.1X

  Higher incremental budget spends on TikTok

• +12pts

  Increase in TikTok SOW (Share of Wallet)

• 17%

  Higher D7 ROAS in LATAM

Successfully launching the One State RP - Role Play LiveOps Android campaign on TikTok

• 3%

  click-through rate

• 75%

  of users watched at least one in-game ad

• 100%

  achieved target D0 ROAS bid

Unlocking monetization at scale with TikTok Growth Max for Mini Games

• 2.08

  ROAS

• 1.68

  ROAS by Day 7

• $1.13

  cost per install

Maximising performance by optimising delivery of creator content

• -27%

  CPI

• +66%

  CTR

• +46%

  ROAS

Unlocking the full potential of UGC content with Content Suite

• +85%

  Day-0 ROAS

• +80%

  Day-7 ROAS

Driving 85% higher ROAS using TikTok Playables and Smart+ VBO campaigns

• 2.1X

  higher return on ad spend

• 2.1X

  higher click-through rate

Leveling up Planet Crusher with autoselected and autorefreshed creatives to drive global growth

• 64%

  lower CPI

• 1.5X

  higher CTR

• 49

  creator videos

Increasing installs and improving engagement by expanding creative variety through an always‑on pipeline of TikTok‑first videos

• +267%

  CTR vs SEGA benchmark

• -65%

  CPC vs SEGA benchmark

Learn How SEGA is Driving Efficient Game Sales with TikTok Search Ads and Carousel Formats