• 237.9%

  increase in ROAS

• -68%

  cost per purchase

• +8.5%

  average order value

Building an effective TikTok sales strategy from a loyal fan base

• 53%

  CTR

• -20%

  CPI

• 96%

  of activity was Content Suite based

Scaling US app growth with a 20% lower CPI using TikTok Content Suite

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 91k

  clicks

• 120k

  conversions

• 5m+

  impressions

Increasing conversions for a sportswear brand through innovative AI advertising tools

• +110%

  increase in orders

• +99.8%

  increase in GMV

• 50%

  month-on-month growth in Live GMV

Making massive impact on Black Friday through a highly successful Live Event

• +3.5X

  ROI

• 100%

  increase in orders

• -50%

  CPA vs to other platforms

Boosting sales, raising brand perception, and reaching new audiences with GMV Max

• 8.2m

  impressions

• 24.2k

  website clicks

• 2.95%

  CTR

Increasing website visits with high impact ad formats and a major rugby sponsorship

• 7m

  likes via ads

• 189m+

  impressions

• 1.8m

  paid follows

Growing a global fanbase through TikTok

• 79%

  reduction in CPA​

• +500%

  conversion rate

• 20m+

  impressions

Transforming TikTok into the brand's highest performing sales channel through a content-driven campaign

• +136%

  completed video view rate

• +69%

  average play time per video view

• +34%

  CTR

Strategically maximizing visibility in just 24 hours for a popular sports TV channel

• 5.9%

  Lift in Ad Recall

• 3.7%

  Increase in Purchase Intent

• 14.7%

  Lift in Store Visits vs. industry benchmarks

Gearing up for success with Catalog Ads and Interactive Add-Ons

• 140%

  increase in orders

• 97%

  growth in page views

• 107%

  account growth

Leveraging TikTok shop and GMV Max to drive rapid business growth