• 1.2M+

  Delivered total impressions

• 96K +

  Conversions through the AI led microsite

• 147K+

  Clicks to landing page

Transforming Vesak traditions into an interactive digital experience with TikTok

• 16%

  Engagement Rate

• 163M

  Video Views

• +12%

  Ad Recall Lift

From convenience to connection OXXO turns everyday moments into love stories on TikTok

• +48%

  Increase in ad recall

• +20%

  Increase in familiarity

• +4,000

  Purchases

During the most competitive retail period of the year, POWER Sweden used TikTok to move from price messaging to cultural relevance, delivering strong brand lift and thousands of purchases.

• +44%

  CVR

• -94%

  CPA

• -56%

  CPC

Learn How Marks & Spencer Drove Incremental Customer Growth With Smart+ and TikTok-First Creative

• 24%

  lift in purchases

• 28%

  lift in ROAS

• 4.9%

  lift in paid search traffic

Driving sales and search traffic across the Nordics with full-funnel campaigns.

• 4.5%

  online revenue lift

• 3.1%

  omni‑channel revenue lift

• 5.6x

  iROAS on omni‑channel

Proving TikTok’s unmatched impact in online and offline sales

• +316%

  increase in Tiktok revenue

• +372%

  uplift in Tiktok transactions

• +246%

  increase in new users from Tiktok ads

Scaling grocery sales with dynamic TikTok Catalogue Ads

• +147%

  Video Views

• 6.4x

  Higher Engagement

• 14x

  Higher CTR

Transforming Black Days with a Symphony-powered TopView that drove instant visibility and performance

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month

• +303K

  new consideration users

• 1.71%

  new consideration rate

• +14%

  lift in Ad Recall

Leveraging TikTok Consideration Ads to bridge the gap between awareness and action while also setting a new standard for grocery marketing.

• 412%

  Higher ROAS vs control

• 80%

  More efficient CPA vs control

• 5X

  More purchases vs control

How Princess Polly used Smart+ with Catalog Ads to drive product sales and stronger ROAS in the US.

• 461

  video submissions

• 530K

  effect interactions

• +21M

  boosted impressions

Reimagining second-hand shopping by engaging UK creators and generating over 21 million impressions on TikTok.