• 41%

  Ad Recall vs. 29% benchmark

• +22pt

  lift in Purchase Consideration

• 1.6M

  DOOH impressions across 323 screens

As the first-ever Out of Phone TikTok campaign in Switzerland, Rivella proved TikTok's reach extends far beyond the app, opening the DOOH budget conversation for every Swiss advertiser.

• 5.9%

  Brand Awareness Lift (surpassing European Beauty benchmarks)

• 32.6%

  Share of All New Customers (Top Paid Channel Driver)

• 16.7%

  Web Purchase Lift (Conversion Lift Study)

How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• +5.5%

  Favorability uplift

• +3.5%

  Recommendation uplift

• +2.3%

  Ad Recall uplift

A TikTok-first comedy series built for brand impact

• 23M

  Reach across Saudi Arabia

• 1.3M

  Clicks with a 0.97% CTR

• +320K

  Category Search Hub impressions, with 60% engagement rate

Driving summer travel discovery at scale with creator-led storytelling and premium media

• 5.2%

  higher Intent lift (vs. 0.4% US benchmark)

• 8.2%

  higher Preference lift (vs. 0.6% US benchmark)

• 0.6%

  higher CTR (vs. 0.4% Pulse benchmark)

Partnering with TikTok creators to authentically join football culture in America

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 16%

  Engagement Rate

• 163M

  Video Views

• +12%

  Ad Recall Lift

From convenience to connection OXXO turns everyday moments into love stories on TikTok

• 62.5M

  video views

• 3.2M

  unique users

• 212K

  video views at 100%

Reimagining banking for an entertainment-first platform

• +12pp

  Ad Recall lift, 2x higher than TikTok benchmark (Brand Lift Study)

• +8.9pp

  Awareness lift, nearly 3x above benchmark (Brand Lift Study)

• +5.6pp

  Purchase Intent lift, over 5x higher than benchmark (Brand Lift Study)

Launching new ice cream flavors with TikTok-first creativity in Poland

• +84%

  higher Total Brand Communication Awareness

• +54%

  higher Brand Consideration

• +3.1%

  Out of phone sales lift

Driving brand and sales impact through TikTok Out of Phone