• 5.2%

  higher Intent lift (vs. 0.4% US benchmark)

• 8.2%

  higher Preference lift (vs. 0.6% US benchmark)

• 0.6%

  higher CTR (vs. 0.4% Pulse benchmark)

Partnering with TikTok creators to authentically join football culture in America

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 16%

  Engagement Rate

• 163M

  Video Views

• +12%

  Ad Recall Lift

From convenience to connection OXXO turns everyday moments into love stories on TikTok

• 62.5M

  video views

• 3.2M

  unique users

• 212K

  video views at 100%

Reimagining banking for an entertainment-first platform

• +12pp

  Ad Recall lift, 2x higher than TikTok benchmark (Brand Lift Study)

• +8.9pp

  Awareness lift, nearly 3x above benchmark (Brand Lift Study)

• +5.6pp

  Purchase Intent lift, over 5x higher than benchmark (Brand Lift Study)

Launching new ice cream flavors with TikTok-first creativity in Poland

• +84%

  higher Total Brand Communication Awareness

• +54%

  higher Brand Consideration

• +3.1%

  Out of phone sales lift

Driving brand and sales impact through TikTok Out of Phone

• +10.5pp

  Ad Recall

• +12.9pp

  Awareness

• +4.6pp

  Recommendation

Turning fandom into measurable lift with TikTok Smart+ and Engaged Sessions

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month

• 461

  video submissions

• 530K

  effect interactions

• +21M

  boosted impressions

Reimagining second-hand shopping by engaging UK creators and generating over 21 million impressions on TikTok.

• +8p.p.

  Ad recall

• +4.8p.p.

  Awareness

• +146%

  higher VTR 2' vs prior branding campaigns

Driving long-lasting brand awareness with brand-suitable Pulse solutions

• 2,767

  user-generated videos

• 2,113

  unique participants

• 8,853

  hashtag page views

Unilever Dove's Foaming Body Wash campaign boosted product awareness with an interactive game filter and challenge-driven BMBE format